When I last wrote a blog post we lived in a different world. I simply stopped blogging here on Antiques Diva last year for a variety of reasons – both personal and professional.
But Baby –and just in time for the holidays – I’m Back!
Whatever your view on the pandemic – we can all agree on one thing – the world is now a different place. The last two years of NOT traveling – of being in one place – of finalizing what felt like a neverending divorce – of spending a lot of time alone – at home here in Venice – has changed me too. I am in a different place.
I’ve spent the last two years reconsidering not only my travel-based business but also my entire way of life. Finalmente I learned Italian (Non parlo bene italiano ma sto facendo progressi.), and somehow I think in learning a new language – new words and new ways of saying things – I was also teaching myself a new way of thinking.
With time in one location I was finally able to be consistent in going to the gym. I am incredibly proud of myself because I went to the gym every week for a year. #IHaveBunsofSteel. Perhaps my favorite thing I’ve done during the pandemic is learn to drive a boat in the Venetian lagoon. It’s a metaphor in a way – learning to navigate new waters with a variety of opposing forces – currents, winds and man-made waves from passing vaporettos.
I loved my pre-covid jetset way of life – but being grounded has grounded me. It has balanced me. I have different priorities. From a business perspective – taking the time to re-evaluate my company has made me a better business person with a higher profit margin and diverse revenue streams.
When the pandemic hit, I thought I would lose my company. We lost 90% of our antique tour business for the year within a single week. When times are tough – I always do 3 things:
- First I cry like a little girl. Crawl under the covers and hide. Take a really long nap. And probably drink too much wine.
- Then I get smart. I call it the Hunting and Gathering phase. I process. Evaluate. I ask both myself and others a lot of questions. I read. I listen to podcasts. (Check out mine wherever you listen to podcasts, click the hashtag for direct link) #BusinessofAntiques. I learn. I spend a lot of time thinking about things. Sometimes people see that thinking as non-action… but thinking is the most important part of my process. It’s sort of like learning to drive that boat… when you learn to drive a boat you have to take time to feel the water around you.
- And then I get even smarter by refining…Refine. Refine. Refine. This is my pattern. As my mom (and Nietche) always said, #WhatDoesntKillYouMakesYouStronger
If you don’t polish antique silver – the silver darkens. For silver to truly shine, you need to keep polishing it.
Refine. Refine. Refine.
Who you are today is not who you were yesterday or who you will be tomorrow. This is true for you as a person, but it’s also true for you as a small business owner. Your business will change over time as your needs –and those of your clients – and change. You have to keep polishing – refining – your business the way you would do silver.
VIRTUAL ANTIQUE TOURS
As a company The Antiques Diva & Co is known as being the world’s largest company offering antique buying tours in 16 countries. Tourism came to a stop in 2020. As soon as the stores and flea markets were reopened post lockdown, I began offering VIRTUAL ANTIQUING TOURS (You can WATCH a slew of the promotional tours of the Paris Flea Market, Antiquing in England, and the South of France on Instagram @republicoftoma to get a feel for the experience)
During a time when our client base couldn´t travel abroad – we brought the experience of being abroad VIRTUALLY to you through video. Now, even though the borders have opened again post-covid – and Americans are allowed to travel to Europe – we continue to offer both in person/real life antique buying tours as well as virtual tours depending on the clients needs.
The reality is – even when it’s not a pandemic – clients can’t always travel abroad. Sometimes it’s faster to fill a container via Facetime video calls and Photos than to take a trip. Plus, it saves you a bundle of money on traveling expenses! We have spent the last 9 months refining the process of sourcing via video so we can now offer you the best experience based upon months of trial and error in what works…and what doesn’t.
HERE’S HOW IT WORKS:
Join me – or a member of my team – to do a #ToTheTrade Virtual Tour of an Antique Fair by booking a private tour slot. (email me email@example.com)
Shop with us at the Wholesale Deballages in the South of France, Brocantes, The Decorative Fair at Battersea Park in London or in Bath, Mercanteinfiera in Parma as well as the Paris Flea Market, Ile sur la Sorgue and more.
The Virtual Tour takes place on Facetime or Whats App Video.
You Have to Wake Up Really Early. But – video phone – by waking at 3am or 4am – you can literally shop with us LIVE as we shop the wholesale antiques fair on your behalf! That means you get to interact directly with our vendors. We inspect objects together. You are even involved directly in negotiations. You get to ask all your questions LIVE!
These video tours are supplemented by sending a slew of targeted PHOTOS of inventory.
Most of our vendors give us first dibs when they have new inventor. With global sourcing being a competitive market – having first dibs gives our clients an advantage over their competitors.
My team then sends you targeted customized photos each week – until your container is filled – based upon what we are receiving from vendors and what we are discovering in our travels.
WIth global supply chain issues and a world wide shipping crisis – there will be delays for receiving inventory in 2022. The only way to beat it is to have good connections, realistic expectations on delivery times, and inside information on which shippers are successfully navigating the crisis. But here’s the deal…if you would like to receive your inventory in the first half of 2022, NOW is the TIME to BE Proactive. You need to start buying NOW if you’re going to want to have a container by end of SPRING/EARLY SUMMER. Once we have confirmed clients who have started sourcing – we are able to work with our shipping contacts to BOOK your container or GET YOU on a WAITLIST for and EARLIER delivery of goods.
Our unique advantage in this industry is our BUYING POWER. At any given moment we have up to 7 containers at sea. Your advantage in working with us is that you have not just your buying power as a dealer who sources in Europe once or twice a year – but rather the buying power collectively of all our clients.
If you can’t wait for a container – consider restocking your store temporarily with smalls and accessories. We have an entire album of frequently available accessories we can help you with to give your antiques store a refresher while waiting for a container.
BOOK a FREE 1 HOUR CONSULTING CALL WITH ME to DISCUSS SOLUTIONS TO YOUR BUYING AND SHIPPING NEEDS
MORE THAN TOURS:
OUR ANTIQUE DEALER TRAINING PROGRAM & MARKETING SERVICES
I started my business The Antiques Diva & Co in 2008 at the height of the global recession. It was the worst possible time to start a business. And yet… troubled times are when there is the most opportunity. My business became a huge success because of that recession. While a lot of dealers were getting out of the business – and a lot of stores were closing – others were making the decision to take the plunge into sourcing globally. And I was there to help them buy antiques overseas. My company was their solution for learning the ropes quickly on how to buy antiques in Europe. Providing solutions for antique dealers is our Sweet Spot as a company. Along with my team, I work to identify the problems and come up with a variety of solutions to help antique dealers run successful antiques businesses while living the life of their dreams.
Well-positioned antique dealers have thrived in this pandemic as sales of furnishings and interior design products have reached an all time high.
Over the last two years, I have spent the majority of my time working with clients in our Antique Dealer Training and Mentoring Program
In our Business Coaching for Antiques Dealers, my colleague and I have helped our clients refine their entire antique businesses – helping clients develop multi-prong approaches for online sales as well as for in person shopping experiences.
Additionally, at The Antiques Diva & Co we started offering Marketing Services for Antique Dealers – helping clients to rebrand and market their business. We started a service building websites for antique dealers and offered monthly content management services for our clients newsletters, and we have even done social media for clients. Confession: I may or may not have pretended to be my client more than once on social media commenting on interior designers Instagram posts to help my client build relationships with the right designers. I know what to say to each designer to help my dealer client make the connection faster and smoother. Once there is a rapport, I step out of the social media scene and let my client take over from there!
The Republic of Toma
While you were not hearing from me often here on The Antiques Diva blog these past two years – I WAS blogging. I was just not blogging where you usually find me. Or on the topic you normally expected. I started a new blog, The Republic of Toma.
The website is still underway, and the identity is not fully developed as I have a million new ideas brewing that I will corral heere eventually. But for now, if you want to read my personal musings – about life, love, and other mysteries – follow me at the Republic of Toma. I will keep you informed when additional product launches are on the way!
The Business of Antiques:
In the spirit of keeping you informed, it’s with great pleasure – I announce THE BUSINESS OF ANTIQUES podcast IS BACK with Season 2.
For the 1st episode of Season 2, we sit down for a conversation with Erin Gilbert, VP of Sales, for Chairish comparing various sales strategies for selling antiques and telling you Why You Should Be Selling on Chairish. Next up is LAPADA CEO – When Freya SimmsTalks People Listen. Followed by a fabulous conversation with Rich Schell on The Advent of the Concept Store. I personally think the concept store is the future of antiques. We even talk auctions with KC AUCTION HOUSE.
I have a slew of subjects scheduled from talking about the shipping crisis, to discussing why concept stores are the future of antiques, and how to do an end of year review for your company then preparing a marketing plan. Stay tuned.
Make sure to subscribe wherever you normally listen to podcasts – Itunes, Google Play, Stitcher Radio, Spotify, or TuneIn Radio.
Announcing Our New Sponsor: The British Shop!
The British Shop transports fine art, furniture and antiques by air, land and sea around the world. David Hockney once said “Art has to move you” and The British Shop offers a service which moves ART AND ANTIQUES with personal care delivering care. Whether you’re shipping an entire container or a few items via consolidation – The British Shop is your solution for shipping antiques from Europe to the USA. Schedule a CALL with Malcom Disson of The British Shop by visiting their website https://thebritishshop.com/. Tell them you heard about them on the Business of Antiques Podcast to receive a special offer on your Insurance for your delivery!
Net Net over the last Two Years at The Antiques Diva & Co we have updated our business so we are a full service consultancy for Antiques Dealers – helping clients with everything from sourcing antiques to providing shipping solutions to educating dealers and offering business coaching and marketing services. Mamma Mia, my goal for 2022 is to get a new website that really shows who we are and what we are doing.
In Simon Sinek’s book, The Infinite Game, he tells the story of the difference between presenting at Microsoft and Apple conferences (https://www.youtube.com/watch?v=jEOftmUJ6a4). Microsoft spent their conference talking about how to beat Apple, while Apple talked about helping teachers teach and students learn. This story made me smile. I realized as CEO of The Antiques Diva & Co, I’m playing The Infinite Game. My objective is to stay in the game and to continue to serve the antiques industry overall listening to your problems and continuing to provide solutions to help you as an antiques dealer be more successful, have a more profitable business, provide structure and confidence, and most importantly help you to live the life of your dreams while pursuing your dream of being an antiques dealer. After all, Dreams Do Come True.
Or rather, let me call you. I’m offering a free 1 hour business consultation to help you change the way you do your antiques business.
Happy Holidays. I promise I won’t wait so long until my next post.
My warmest wishes,
Toma Clark Haines – CEO The Antiques Diva & Co https://antiquesdiva.com/
Founder Republic of Toma https://www.republicoftoma.com/
In this month’s header photo taken last week in Cambodia I am sunburnt. I am sweaty and just after this photo was taken I found a mosquito stuck still alive in the sweaty goo of sunblock at my hairline. In spite of all that I still I took to my standard diva pose even though my butt seriously hurt from hiking.
This January before going to Cambodia I was in Las Vegas speaking at the Kitchen and Bath Industry Show. (The flight from Vegas to Siem Reap was h-e-double-hockey-sticks… 10,135 miles and 4 layovers but I digress…) In one of my presentations at KBIS I gave a presentation in the DMM Design Milk / Modenus Talks Lounge called Strike A Pose where I taught attendees how to take a good photo. Everyone has to have a profile photo for their social media – so you might as well look good!
The thing I noticed about this photo is I look tired, but I look happy. More than that, I look content. And I’ve determined content is a better feeling than happy. I had just come out of hiking in the jungle to the top of Kulen Mountain and I had overestimated my ability to go those last 3 kilometers. But here’s the thing: Hiking in a jungle to the top of the most sacred mountain in Asia is like jumping out of an airplane and deciding at the halfway point you want to go back. That description of me on the mountain is how I feel about who and where I am today.
A Few of My Cambodia Photos – click to enlarge
The Business of Antiques
It’s 2020. And this is my first blog post of the new year. I suspect my content manager is about to have a heart attack that I missed blogging in December, January and February. This is the longest I’ve ever gone without blogging. The problem? I want to be intentional about content. And intentional isn’t easy. Several years ago I was on a hamster wheel – trying to blog X times per week for SEO and I reached a point where creating content had sucked all joy out of blogging. I hired someone to help – but I found the blog not representing my vision so last year I made the decision to write once-a-month longer personal blog posts which I’ve loved doing. All was fine and dandy until… I launched my podcast The Business of Antiques and all my energy went into getting it up and running and I dropped the ball on blogging. (I’m sorry readers 🙂 ) And by the way, speaking of the podcast – if you haven’t listened to my episode on Marketing For Antique Dealers you must – its my favorite podcast to date!
One of the hardest things for me is juggling all I do. Business traveling, speaking around the world, mentoring clients and taking them on Antique Buying Tours, managing my Antiques Diva Team of Buying Guides in 16 countries, designing jewelry and furniture, marketing those as well as my main business, dealing with taxes and business administration and finances, and writing my book, as well as the content for my blog and other social media in addition to podcast… it’s a lot. And I don’t do it alone. I couldn’t. I have a fabulous team who helps. But I’m trying to manage it and sometimes I fail.
And like the juggler who keeps adding balls in the air until one ball – if not all of them – drops, I’m also juggling Life. In my personal life I am dealing with trifecta of problems from finalizing The Divorce, to dealing with visa issues and facing a tax audit. Nietzsche says “What doesn’t kill us makes us stronger.” I think that’s what I liked about my photo. I am tired. But I looked strong. Maybe I’ll never be a size 6, that’s not in my linguine all’astice and 3rd glass of prosecco lifestyle, but I like who I am becoming even if dealing with life issues sucks more energy than I care to admit.
What I’ve learned during these times is I Must Keep Calm and Diva On. I’ve also been using this time to clear my mind and reflect. With one decade closing and another one beginning it’s important as Marie Forleo explains, “to look back, celebrate your wins, acknowledge your growth, extract the lessons and set the right goals for the upcoming year.”
It’s a new year. A new decade. And a new Toma. Yes, I’m still your Diva. But maybe I’m Diva2.0, or rather… make that Diva2020. As I look back at 2019 and forward to 2020, I think about what my resolutions are both personally and professionally.
Resolution #1 Be Intentional in Expressing My Authentic Voice
You might have noticed as I change, the tone of this blog is changing. Yes, I’ll always have stilettos and pearls. I’m your Diva afterall. But when I look back at my life journey, I went from being a daughter to a bride to a diva… and from a diva to me.
Resolution #2 Make Time for Wellness
Wellness is not a luxury, but a necessity. I love a good luxury spa hotel, but I’ve learned wellness is not about going to a great resort but about self care every day. My sister and I were talking this weekend and she said “I’m not sure I even know how to do self care.” For me, that means getting enough sleep, drinking enough water, but also imbibing ginger tea and lemon water, going to the gym at least twice a week (my goal is 3 but it doesn’t always happen), cooking healthy dinners when I’m at home. It means learning to Say No To Others and Yes To Me. Going for a walk everyday. Spending time snuggling with my cats. Reading books. Taking time to journal and meditate. In 2019 I formed a lot of healthy habits that have changed my life.
While staying in Cambodia at the 5-star hotel Anantara Angkor Resort in February for my writers’ retreat to work on my book, I went to the spa everyday to sit in the steam room. It was part of my process. If you’re going to write, you need to clear your mind so you can hear your voice. It occured to me, “What if I could do this every day at home? What if I incorporated steaming into my daily schedule?” Mr Steam makes that possible! They manufacture state-of-the-art steam shower systems and steam shower accessories that transform residential steam bathing.
Returning home from KBIS Vegas and Cambodia, I’m in research mode to determine how I can convert my master bath into a Mr Steam steamroom. It’s easier than you would ever think possible – and actually affordable! I’m super excited by this concept that I can steam at home!!! Steaming improves circulation, skin health, loosens stiff joints and helps restore your body after a workout. Plus it reduces stress, opens up the sinuses, and burns calories. Resolution #3 Embrace Technology
At the resort, I would call the Spa and tell them to turn on the steam and I would be there in 30 minutes. But at home, if you have a smart home, you can simply tell your Smart Home to turn on the Steam. One of my sponsors with Design Hounds at KBIS in Las Vegas was Control 4, a provider of automation and networking systems for homes and business offering a personalized and unified smarthome system to automate and control connected devices including lighting, audio, video, climate control, intercom, and security. I am not a technology girl. When I was married, that was my husband’s job. As a single woman it occurred to me, “Who needs a husband when you can have Control 4?” I’m getting wired and stepping into the 21st Century! In the 2020s, I’m making my home a smarthome.
Resolution #4 Finish Decorating My Home in Venice
Getting an apartment in Venice 2 years ago was hands-down the best decision I’ve made in my life. It’s my happy place. But maintaining my business in Berlin, Germany, whilst spending the majority of my time in Venice has meant that over the last 2 years I haven’t gotten everything done that I wanted to in Venice. I felt like my feet were straddling two nations as I hadn’t fully left Germany mentally as much as I wanted to nor fully settled into Venetian life.
In December I finally fully closed up life in Germany. I will go to the States to Martha’s Vineyard for 3 – 4 months this Spring and Summer while I switch my visa status so I can fully start my new life. But for my Venice apartment this means it’s time to get serious. I still need living room lights and art for my living room wall, as well as to finish my kitchen design so that it fully functions the way I want it to.
In Italy, we say “Piano, piano” slowly, slowly, step by step, but I’m ready to put a bit more kick in my step. I’ve been “making do” in my kitchen without if fully finished the way I wanted it.
Having just been to the Kitchen & Bath Industry Show “making do” is no longer an option. In French the expression for window shopping is lécher les vitrines… literally licking the windows. I was licking all the windows at KBIS fantasizing about making my home more my home. Two of the brands that sponsored my KBIS Design Hounds trip caught my attention: Thermador and Nobilia.
After “making do” Thermador’s tagline “Beyond Luxury Appliances” had me at Hello. You can get your design inspiration on here: https://www.thermador.com/us/experience/inspirational-design. They offer seamlessly integrated sleek design perfect for a contemporary lifestyle. And while I may work in antiques, I like contrast. A sleek modern kitchen contrasted with Rococo and Gustavian decor. Afterall, it’s all about the mix. Meanwhile Nobilia’s nod to history impressed me. Nobilia kitchens are known for their modern design, exceptional quality and their extremely good price to value ratio but their origins employ many of the ideals of the Bauhaus movement harmonize the distinction between the fine and applied arts while reuniting creativity and industrial design.
Resolution #5 FOCUS; Where Focus Goes Energy Flows
I’m becoming more intentional about how I spend my time. Every year I set a word of the year. Last year I chose Ready. This year my word is Intentional. I want to be more intentional about living a balanced life, increasing revenue for my business, and organizing my time. If I get more organized, I can focus more on what brings me revenue and when setting my priorities I’ll be able to know exactly where to best spend my time so I have more balance! I don’t see 2020 as a year for going forward, but rather a year for putting the 2010’s to bed.
Resolution #6 Give Myself Permission to Quit
One of the things I’m thinking as I’m in a difficult period personally is “What do I need to eliminate from my life?” I have a lot of goals. What I’ve learned is if you find you’re not progressing on a goal… maybe that goal is not as important as you thought it was. Sometimes we put goals on our list that are not our goals – they could be our husband’s, a friend’s or an employee’s. If you’re not making progress there’s a reason. Time available is certainly one of those reasons, but sometimes it’s that the goal doesn’t matter enough. I want to learn Italian. I also want to go to the gym. I don’t have time for both classes at this moment in my life. I chose the gym because I felt it was better for my mental health. My objective is to be CONTINUALLY reevaluating my business and personal goals and deciding if I want to Quit a Goal, Delay a Goal or Progress on the Goal.
Resolution #7: Consider Compromises and Ask for Help
For me, the last few months as work and life became too much and my blog took the hit. But… did it have to? When I ask myself that question “Is a monthly personal blog really my goal?” My answer is yes. But… why then did I let it slip through the crack? Because of time. One of the best exercises you can do for your business is to make a list of every single task you do. Then highlight those things that REALLY only you can do! You’ll be surprised how much you can ask for help on.
As owner of the company, I set the vision for the brand, and I am the voice of the company. There is no Diva without I in Antiques Diva. I want to write personal blog posts, but… if my goal really is providing consistent content I could have taken my manicured hands off the wheel and asked one of my Diva Guides for help writing a blog while I was working on starting the podcast. By being so focused on what I had to do (that’s ego talking) I missed an opportunity to provide content for you and missed an opportunity to let a member of my team shine. Lesson Learned. Sometimes when focusing on a goal you have to make compromises – and ask for help – to meet your objective.
One of the most important services we offer at The Antiques Diva & Co is our Antique Dealer Training and Mentoring Program where we work with you to help you not only evaluate where your business is currently but help you to get where you want to go. In the program we meet you where you are. It’s customized according to your store and your inventory – but more importantly, according to your strengths and weaknesses. One of the exercises I’d encourage you to do is make a list of your strengths and weaknesses. When you look at the strengths use that list to evaluate where to best spend your time. What are you naturally good at? What are your weaknesses? These are areas of your business where you may need additional training or additional help.
Resolution #8 Look for Help in Alternative Ways
I’ve always had an interest in esoteric subjects but in 2020 I’m taking more of an interest in learning about these topics that interest me. I first began dabbling in crystals by accident. I was designing my jewelry collection The Republic of Toma and met one of the editors from Thai Tatler magazine who commented that my choice of stones was interesting. That my stones told the story of my soul.
I found it a curious comment and inquired what she meant:
“Rubies and Citrines: Power, Success, Passion and Money. You’re starting a new venture designing jewelry and you’ve chosen stones that will guarantee your success. But Rose Quartz means love. You’re looking for love. Either externally or inside yourself. Aquamarine is a stone of courage. Its calming energies reduce stress and quiet the mind. Your mind is very noisy I think.”
Her comment left me frozen. In designing jewelry had I literally put my heart on my sleeve? When I looked at the motifs I designed, snakes, frogs, etc… they were all symbols of transformation. This started me on a journey researching stones and their meanings.
As humans we have intuition. Intuitively we are drawn to things we like. But our intuition leads us to what we like or don’t like, what we need or sometimes what we’re afraid of. I remember once going to the stone quarry in Italy and talking with one of the geologists about stones. I asked if he believed that stones had special powers assuming as a scientist he’d laugh at the notion. Instead he responded, “If your body needs potassium, it craves a banana. Why not Rose Quartz for love?”
While at KBIS, visiting our sponsor Compac: The Surfaces Company – the leading company in high quality decorative surfaces – I thought for the first time about the materials I’m using in my home. I’ve always wanted only real materials – granite, real wood etc, but it occured to me that just as the stones I choose to wear in my jewelry give me additional help with the problems I’m facing so then would the stones I choose in your house have the same effect. This is Holistic living.
Their stall at KBIS was filled with various marbles and quartzes. Looking up their properties, I learned that Marble is a grounding stone. It is the idea of security, strength and stability. It provides for the strength of self control and mastery of our thoughts. It enhances the powers of serenity, which is why it makes for a soothing meditation stone. Meanwhile Quartz is the most powerful healing stone of the mineral kingdom with various quartzes bringing different healing properties.
When you think of seeking help from alternative means, it impacts the entire way you live. I bring fresh flowers and plants into my house because they bring life. I use aromatherapy to enhance my mood. I often use various scents in my diffuser, but only recently did I consider what those scents meant. Here lately as I’ve been choosing Geranium Oil in the diffuser and out of curiosity I looked it up. Guess what? It reduces feelings of stress, anxiety, sadness, fatigue, and tension! Definitely what I need during this difficult life period. And intuitively I knew it. In my bedroom I spritz my bed each more with lavender spray. Not only does it transport me to Provence, but it also has a calming, sedative quality and is known to promote rest and relaxation, helping it to treat anxiety, depression, and insomnia.
Antiques Diva Provence Tours
Speaking of Provence, that reminds me, before I close I want to let you in on a special offer on our Antiques Diva Provence Tours.
Book our 3 day Wholesale Trade Antiques Fair Tour
in the South of France April 6-9, 2020
and we will give you 1 extra day free!
4 days for the price of 3
We will introduce you to one of our favorite antique fairs
La Foire Aux Antiquités et à la Brocante de Barjac.
This is a 750€ savings
Learn more about The Antiques Diva & Co Provence Tours here.
Have a question about our Provence tour? Ask Toma!
Thanks so much for reading, and see you next time. I promise I won’t make you wait 3 months! In the meantime, make sure to catch up on on my podcast, The Business of Antiques.
Toma – The Antiques Diva
Special thanks to my sponsors of the Design Hounds trip to Las Vegas with Modenus and KBIS: Mr Steam, Control 4, Thermador, Nobilia and Compac Surfaces.
On the first day of the Scorpion calendar, I celebrated my birthday. It wasn’t a significant birthday. In fact, it was the type of birthday you don’t typically have a party for. The year didn’t end in a 5 or a Zero. But with the turn of a page on the calendar, I found myself suddenly – as if by surprise – looking at 50 on the horizon. And the sun was low in the sky. In 4 short years, I will celebrate living half a century. I’m actually already planning a bucket list voyage for my 50th across Africa, chartering a small plane in Tanzania with my friend Dee as she turns 60 one month prior to my half centennial; visiting the foothills of Kilimanjaro’s sister mountain, Mount Meru, marveling at the magical tree houses in Tarangire and observing rare wildlife in the Ngorongoro Crater and Serengeti Plains. But first – 46. And Castle Brando – a medieval castle situated on a dolomite lime 1200 foot mountain 1,210 ft overlooking the village of Cison di Valmarino in Northern Italy.
While growing older has never bothered me – this birthday I found myself contemplative. Whenever I need to think, I retreat from the world. These last few years I’ve needed this more than years previous. I go silent on social media. Friends text saying, “Where are you?” In this case, I had checked into the Brandolino family castle in the Treviso Hills to take time at the spa. There is no cure for aging like a variety of anti-aging treatments and a daily elixir of massage, facials and taking the waters. But I did something unique on this trip. I took a trip alone. Just me, myself and I. My room was in a wing of the castle dating to the 5th century. As I checked into my room I looked at the family crest hanging over the bed.
The family crest was riddled on one side – 50% scorpions. And while perhaps not necessarily an ideal image for a peaceful night’s sleep, it made me smile. Serendipity. I had been discussing my horoscope and what the future holds with a new friend the day before at Quadri on the Piazza San Marco in Venice. I had to laugh at the coincidence. I had come here to think about what I want out of life – and how to get it – and my zodiac sign was hanging overhead. As I lay down on the bed with a watchful eye on the Scorpions, hoping one didn’t plop from the painting onto the coverlet beside me, I opened O Magazine.
On the page was an article by Oprah’s resident astrologer Chani Nicholas explaining that Scorpio Season is an invitation to honor the life lived thus far, to reflect and review, to better understand how we got where we are, to determine what to edit, and what to bring into the future.
This past year I’ve taken a more active interest in blogging than I have in recent years – it’s been my mission – to encourage you, my readers and clients, to make sure you are living a life that is satisfying, soulful, and on purpose.
For a couple of years following my separation from my husband, I lost my voice. In fact, during that period I didn’t write my blog at all. A member of my team stepped in to help during this period. I couldn’t do it. The blog – and potentially even the business – would have died if I didn’t ask for help.
Weekly as I struggle with this life/work balance I ask myself 3 questions I learned from money expert Kate Northup:
- Does it need to be done?
- Does it need to be done now?
- Does it need to be done by me?
What I learned is that when running a business – it takes a village.
You can’t do everything yourself. And even if you want to – you shouldn’t.
My company has grown from a one-woman firm to a global empire operating in 16 countries and on 3 continents offering one-on-one customized antique buying tours because I’ve learned to ask for help. Not only would my business not have survived the emotional aftermath of my divorce had I not asked for help – but it also would not have grown had I tried to do it all myself.
I realized early on in running The Antiques Diva & Co that the best way I could serve our clients was by assembling a team of the most connected people in the antique industries. We work with local antique experts in France, Belgium, England, Sweden, Italy, Thailand, Indonesia, America and more to lead our tours as Diva Guides.
And while I’ve been working with local antique tour guides practically since the beginning, I thought I couldn’t afford employees to help at headquarters. For years I thought I had to do everything myself. And that limiting belief meant that I couldn’t grow at a corporate level the way I needed to. And then I realized I could outsource certain things.
My Team Is Your Team
And I’m here to tell you – so can you. Just like the saying goes, Mi Casa es Tu Casa, I’m also offering that my team is your team.
Our Antiques Dealer Training Program doesn’t just offer 1-on-1 coaching on learning to How To Be an Antiques Dealer – we also offer a variety of outsourced marketing services to help you manage and market your antique business. From setting up templates on MailChimp to teaching you how to become an Instagram sensation to offering copywriting services and training in branding or working with you to build your personalized Marketing & PR Plan – we are here with The Business of Antiques to make Antiques Modern, Sexy, Fun and – most importantly – Profitable.
One thing I’ve learned over the last several years is that I have to Be Intentional – both personally as well as professionally. I found myself chatting with a Greek Byzantine History Professor last week after seeing his tattoo – Omnia Causa Fuint. I asked the meaning of those words.
Everything happens for a reason.
What reason do you have today for reading this blog?
Maybe you’ve been dreaming about expanding your business and buying antiques abroad…
Or maybe, you think you’re an old dog and you can’t learn new tricks.
The Business of Antiques
Our Antique Dealer Training Program isn’t just for new dealers. We also mentor established dealers in new approaches to sales and marketing. Every day on our new Instagram page I’m giving TIPS and advise on how to do so.
Yesterday morning I received a phonecall from a well-known established dealer who said, “Okay. Your client set up a booth opposite me at…” (In order to keep his identity secret let’s just say – at a well known antiques market where all the designers shop). He went on to say… “I think I have better inventory than her. I have better prices. But she outsold me. Every interior designer who walked through the hall knew who she was. Let’s talk.”
He was right.
He was being passed by.
And he knew it.
And while this particular client who passed him by is a star pupil – she is bright and is quickly working her way up the foodchain of the antique industry – this antique dealer had 26 years experience on her. And he was aware she would pass him by if he didn’t belly up to the bar and change the way he had been doing things.
Two years ago in a surreal moment, I was asked to speak at the House of Parliament at the LAPADA conference on selling to the American buyer. I started the talk by saying, If you want to compete in today’s market – you have to be willing to change.
These aren’t your Grandmother’s Antiques – or perhaps rather I should say, Successful Antique Dealers are NOT selling antiques the way your Grandmother would have. Perhaps no other person I know lives as intentionally as my client, and dear friend, Steven Favreau of the Favrealous Factory (and his partner Dennis Wyrzkowski – aka Dennis the Monk). Steven is a trailblazer. The Favrealous Factory is a Design Destination in the USA, mixing modern and antiques with pop culture and a flourish that only one man could have created – Steven Favreau. Graffitied walls and disco balls dancing beside a 17th C Flemish Armoire, anyone? Why yes, I think I will! Book your trip to Boston, to experience the place where Magic happens every day.
While the Favreaulous Factory makes antiques modern – it also is worth a mention that if you think Millennials are not buying antiques – it’s time to think again!!! House Beautiful broke the myth on what Millennials really think about buying antiques.
In fact, mixing antiques with modern is in the Zeitgeist. I was thrilled to be quoted extensively in this article in I+D Magazine by Cara Gibbs on Modern Antiquity. The thing I’ve learned both in designing my own furniture collection – and in sourcing antiques – is that true style is timeless. This vein of thought is why I don’t mind aging. While yes, I want to do what I can to prevent more of those tiny crow’s feet from clawing at the corners of my eyes – I do treat my skin well. My #1 Beauty Secret is light-reflecting Yves Saint Laurent Touche Éclat Foundation. And just like I use a trip to the spa and frequent applications of SkinCeuticals (not to mention a stash of the French pharmaceutical phenomenon A313 as my personal pommade), on antiques you can also use lotions and potions. That’s why I created my line of Antiques Care and Restoration Products.
I always joke with clients who expect an antique to be perfect that just as we get wrinkles as we get older, you can’t expect an 18th C chest of drawers to be perfect. Patina on antiques is like the laugh lines I have in the corner of my eyes. In my own home, I have a gorgeous 17th C Spanish Secretaire which I slather with my lavender-scented Antiques Diva Wood Wax. I must confess… the only greater feeling I’ve had than polishing a piece of furniture in my home with my very own line of Antiques Diva Furniture Wax and Serum has been deciding where to place my Antiques Diva Collection Neo-Classical Console I designed for Aidan Gray or wearing my Republic of Toma jewelry.
The Republic of Toma
By the way – Did you know I changed the name of my jewelry line? When we launched the collection, we named it after me – The TCH Collection (The Toma Clark Haines Collection) – but I realized I made a mistake when the first press mentions began rolling in and we were referred to with transposed initials – the THC collection – the component in marijuana! A name change was essential. But what name? My team of content managers said Keep It Simple. Just Toma. You might say Toma Only (for those of you who read my recent blog of this title), but somehow that felt too personal to use only my first name. I wanted my other company to represent me. To be a glimpse into my world. Welcome to The Republic of Toma.
The Business of Antiques Podcast
I was interviewed recently on the Style Matters Podcast by Zandra Zuraw of The Little Yellow Couch. In this interview, I talk more openly perhaps than ever before about my personal journey and my mission in life and business. Speaking of podcasts – perhaps this is the most important thing for today’s blog post…
DRUM ROLL PLEASE
I just launched MY OWN PODCAST – The Business of Antiques!
October was #NationalWomensSmallBusinessMonth and to celebrate and encourage other women and men to become successful entrepreneurs we launched my new podcast, The Business of Antiques Podcast. Episode 1 How to Start an Antique Business is now LIVE!
On my podcast…
- I’ll tell you secrets learned in the field over the last decade – sharing my own personal experiences as well as interviewing some of the top names in the industry.
- We’ll talk to antique dealers and interior designers as well as antique fair coordinators, antique aggregator sites, international shippers and insurance agents.
- If it relates to running an antique business we’ll talk about it.
Is there anything you’d like me to discuss on The Business of Antiques Podcast? Just #AskToma and I’ll try to answer your questions and discuss your interests in a future episode.
But I need your help to get my podcast found:
- Please LIKE and subscribe to The Business of Antiques
- The podcast is available now on Apple Podcast, Google, Stitcher, TuneIn and Spotify
- And follow along on this new journey as we launch The Business of Antiques Instagram and Facebook accounts
As we close I want to say Happy Thanksgiving. I’ll be celebrating with friends in Berlin and doing some online shopping for my Christmas list! Speaking of online shopping – I wanted to offer you a SPECIAL CYBER MONDAY sale!
Cyber Monday Sale
I am offering you a €1000 DISCOUNT ($1,100 USD)
on our €5000 ($5,500 USD)
10-week Antique Dealer Training Program
This is the BIGGEST DISCOUNT we have offered all year and gets you into the program before the new January 2020 €6500 price goes into effect –
Speaking of things to book early… why don’t you plan to join me in Miami for the 2020 Original Miami Beach Antique Show January 4-8, 2020. Email me and #AskToma for details Toma@antiquesdiva.com.
Any other questions? Just #AskToma
Toma, The Antiques Diva
PS. Save the Date: January 19, 2020, is our Annual Antiques Diva Paris Flea Market Brunch.