September is la rentrée – the French summer holidays are over, students return to school and tout Paris returns to work. La rentrée is a time of optimism and fresh beginnings – and treasure hunting! The world famous Paris flea market – le Marché aux Puces de Paris-Saint-Ouen – is fully reopened and restocked and ready for antique shopping – furniture, jewelery, design and vintage clothing from antiquity to the 1990’s!
As the official tour guides of the Paris flea market’s Paul Bert Serpette, Antiques Diva Guides know les Puces like the back of their hand. Head Paris Diva Guide Danielle Pelletier has some news about 2 fabulous rentrée events at les Puces that she shares below
- Puces Mon Trésor: Paris Flea Market Evening Party Sept 19
- Marché Dauphine Brunch de Rentrée: Back to Work Brunch Sept 8
If you would like to attend the Paris Flea Market Evening Party or the Brunch de Rentrée – or schedule a buying tour at Les Puces – contact us!
Meet Danielle Pelletier, Head Paris Diva Guide
Danielle Pelletier is one of our Paris Diva Guides. She was born and raised in Paris and has spent her entire life going to the famous Paris Flea Market. And while she’s always loved antiques, she graduated with a law degree and also worked as a journalist. Having lived internationally as well in both Canada as well as Switzerland, Danielle thinks with a global perspective understanding both our clients as well as the local culture in France. Whether she’s leading an Antiques Diva Tour or simply shopping for herself, you’ll find her each weekend at the Paris Flea Market. As a result she has many friends who are dealers – and that inside connection gives our Antiques Diva clients an edge when shopping the fleas. Perhaps harking back to her days as a lawyer, Danielle’s top skill set is her art of negotiating. Danielle is by nature a collector and her home is beautifully decorated with pieces picked up over the years at the Paris Flea Market. Danielle’s passion is antique perfume bottles – she loves Baccarat as well as Marcel Franck, who was the largest perfume bottle maker until the 1990’s.
PUCES MON TRESOR:
PARIS ANTIQUES MARKET, MY TREASURE
Puces Mon Trésor Opening night Thursday, 19 September 2019 at 7 pm, and from 20 – 23 September at usual opening hours
On September 19th, 2019, the Paris / Saint-Ouen antiques markets celebrate the back-to-school time with their annual festive event, featuring this year theme “My Treasure.” Our special ambassador is Vincent Darré, one of the most celebrated French designers. The 12 markets and five streets will welcome visitors during that weekend, until the end of Monday 23rd. It is a unique opportunity to (re)discover the largest second-hand bookstore in France, the street dedicated to vintage fashion, an exceptional design selection as well as highly qualified craftsperson and restorers.
Vincent Darré, who is a true Parisian, is a passionate regular visitor and knows the markets like the back of his hands. As the ambassador of this year’s event, he embodies the chic, sophisticated and extravagant spirit of the antiques market, and looks at its vibrant universe with his particular cheerful gaze. He has chosen to present several visual creations, ten sets with his own touch, for photocalls displayed all over the markets like goodie bags: Vincent Darré will invite guests and visitors to play with him according to their treasure hunt.
Treasure hunt at the Puces is a must; it is a national pleasure and a worldwide passion that has no dead season. More than 5 million people visit the markets each year, and up to 150,000 guests some weekends: the Puces is the fifth largest tourist destination in France. The markets are located in Saint-Ouen, a neighboring city North of the capital. Since 1885, this fabulous place, which is also the largest antiques market in the world, is composed of 12 private markets, owned by different owners, plus five “market-streets”, and extends on 7 hectares: a unique maze of more than 1100 antique dealers. They are all experts in their specialty – ceramic, furniture, chandeliers, archeology, paintings, sculptures, vintage fashion, fashion accessories, fashion jewelry, silver ware, glassware, advertising posters and signs, vinyl records, vintage hi-fi… They all work in a booth, a house, a warehouse or even an entire street. Neophytes indulge themselves in this incredible labyrinth, whilst insiders stimulate their eye and nose. Everybody is happy to get either a sentimental souvenir or an exceptional piece that might end up in a prestigious antiques fair like Basel or Maastricht, in a private collection or even a museum.
The Puces is a lifestyle destination in its own right, yet intensely Parisian, a village in the big city: it has its own vendors, restorers, restaurants, bistros, hotels, etc. But mostly it has its humanity, made of singular destinies. From famous clients browsing the streets incognito to the most demanding interior designers, from the most unexpected collectors to the most viral influencers, from enlightened amateurs to the most radical designers, the regular customers compose the best of taste and cultures. The Puces is also a formidable source of talent building: some vendors and art dealers who run the most prestigious Parisian addresses, like Alexandre Biaggi, Pierre Passebon, Jacques Lacoste, Aline Chaste-Maréchal, Jean-Jacques Dutko started as vendors at the Puces. Some of them even go from a modest booth to the most famous Salons and Biennales in the world.
This exceptional tradition will be perpetuated with the International Antiques Dealers School, due to open in 2022, for which the MAP – Marché aux Puces, the alliance of the 12 antiques markets – has won the competition organized by Paris and the Region. Many of the decorative mainstreams were born in the Puces, many forgotten styles, periods and designers have been – and still are – rehabilitated.
All of this take a part in the popularity of our famous antiques market and make it the place to visit when in Paris, whether the visitor is an interior designer, a stylist, a gallerist, an architect, a journalist, a treasure hunter or a collector. Starting with the Astier de Villatte, relentless treasure hunters, who wrote “Ma vie aux Puces,” an addition to “Ma vie à Paris,” their guide where they give out their favorite addresses (sold at the Office du Tourisme in the heart of the Puces).
1. VENDORS: BEST OF THE BEST
From the early days, the Antiques Market vendors are the soul, the consciousness, the liveliness and the very vitality. Some of them have made a fortune, some have made a name for themselves. Others learned their way before opening their own gallery “in town.” Alexandre Biaggi, Pierre Passebon, Jacques Lacoste, Aline Chastel-Maréchal, Jean-Jacques Dutko, they all started at the Puces. The Puces vendors start trends, revive fashions, re-boost forgotten talents. Sometimes, a vendor finds a piece that will end up in a prestigious fair, in Basel or Maastricht, at PAD or Paris Biennale. It is the case for Maison Steinitz, a major vendor at the Puces for three generations: they supply exceptional pieces to the greatest museums worldwide, such as the Louvre or the New York Met, on top of being part of the major fairs like Brussels, San Francisco and Paris.
Not all the vendors were born a vendor, although a lot of them are second, third or even fourth generation. If you talk to them, you will discover that many had another life before the Puces, whether they activity was in the bank, advertising, publishing, music, real estate. Some of them come from foreign countries, cultures, horizons, like this Egyptian man who has become a specialist of Napoleon III furniture. Most of the 1100 Antiques Market vendors are ultra-specialized. Even better: they are experts. Some have had a book published like Ben Ramognigo and Marc Mineray, who wrote a monograph on Quasar Khanh, a most creative designer.
Their chosen fields of expertise are sometimes so advanced they can sound surreal: Cheese brands key rings; 1949 – 1970 French silverware; 1950s swim caps; antique US jacket and workman underwear; Luxury brand jewelry and artist sets from the 1980s; vernacular gardening tools; Furs and shoes; 1925s embroidered linen; argentic photo material; 18th century locks; Oriental rugs and Lurçat rugs; 1950s debutant ball gowns; antique men’s watches; rattan garden furniture; store signs. Or ancient books like the ones found in the maze of “Librairie de l’Avenue,” which is authentically the largest second-hand bookstore in France and spans on 600 m2 and offers 1 km shelving. Whether it is a micro-booth or a whole house, several connecting booths or a warehouse, or even a whole street like the luxury vintage shop Chez Sarah (1920s to 1970s fashion), isolated in miscellany or gathered in a single market like vinyl records in Marché Dauphine, design in Paul Bert / Serpette, antique toys in Vernaison, these targeted destinations are highly valued by collectors and amateurs. The merchants’ law, ruled by eclecticism, surprise, discovery, is here in the hands of their clients, interior designers, stylists, gallerists, architects, journalists, bargain hunters, collectors, coming from next door or the other side of the world.
2. THE PUCES: A VILLAGE WITHIN THE CITY
Paris / Saint-Ouen Antiques Market is not solely a vendor’s haven, it is a real village that sustains 3000 families. You can find there a whole network of restorers and craftsmen, some of them in booths in the heart of the markets. Add the shippers, the delivery guys, and a new type of trade: the certified guides and personal shoppers at the Puces. Among the different craftsmen you will find gilders, pedestal makers, goldsmiths, cabinet makers, upholsterers, painters, painting restorers as well as leather casing activities. The shippers offer to ship the goods you purchased, with insurance, and deliver them throughout the world at a preferred rate. Some of their offices are located in the markets, which makes transactions and quoting a lot easier for the clients. If you need assistance to be guided and helped for your antiquing, you can trust one of the six antiques guides and personal shoppers certified by the MAP (The Puces markets organization); they are all fully bilingual and know the markets like the back of their hands, and they will take you to the best vendors according to your needs.
What would a village be without restaurants and hotels? In the vicinity, you will find 32 restaurants and 6 hotels to meet your taste. You can have lunch among the vendors, taste some exceptional wines or eat with live music on, sleep in the heart of the Puces or in a hideaway in a secret garden. The Puces has it all!
You can find the complete list on our website http://bit.ly/lespuces-informations
3. THE PUCES: NUMBERS AND PROJECTS
The Paris / Saint-Ouen Antiques Market is the only one of its kind in the world. Unparalleled in its field, it is a major tourist destination, ranking fifth after Euro Disney, the Eiffel Tower, the Louvre. More than 5 million people visit the markets each year, and some weekends up to 150,000 onlookers come to smell the scent of the times passed – past starts in 1999 -, capture the new trends, fall for treasures, get excited on an appealing object.
Like any self-respecting market, the MAP generates a revenue, estimated between 400 and 500 million euros a year. It is a little more than Drouot, the famous auction house that announced a turnover of 376 million euros for 2018, and almost twice as much as Sotheby’s with a turnover of 251.4 million euros in 2018 or Artcurial with their 200 million euros. For example, the combined turnover of the 10 major French auction houses in 2019 represents a total of 463 million euros at the end of the first semester. Open four days a week – two of which are normally for trades – the MAP generates thousands of transactions, ranging from 1 euro to over one million euros several times a year.
By the end of this year, the MAP will have a new commercial tool available on its new official website, as of the second fortnight of September 2019. In the beginning of 2020, a market-place is due to be issued in French and English. The vendors who have agreed to this new sales channel will be able to present one or several pieces at a preferred price and to bargain with the client live. This unprecedented large-scale project initiates a new era without hampering the intimate pleasure of treasure hunting in this endless goldmine.
Another significant future event is the launching of the Ecole Internationale des Antiquaires des Puces – the International Puces Antiques Dealers School, due to open in 2022-2023. This project, which will move the Puces forward in the 21st century, has been successfully won by the MAP in June 2019, awarded in accordance with the Greater Paris Project. The school will train a new generation of vendors recognized by a National Degree. It will be located Porte de Clignancourt.
4. TIMELESS ENVIRONMENTAL RESPONSIBILITY, THE PUCES DNA
Before the Puces even existed, recycling was part of the Parisian society culture. This process was performed by ragmen, officially authorized to collect second hand usual objects, who sorted out and sold them to plants and workshops as a source material for reprocessing and transformation. The new existence of this raw material was then a matter of taste, artistic flair, good eye and creativity of their new owners. In 1904, the daily collection made by the Parisian ragmen provided them an income of 50,000 gold francs a year. After the Second World War and the shortage of goods, this type of recycling gets in full swing. The Antiques Market is by essence a component of environmental responsibility with regards to furniture, decorative arts and textile. Of course, not each and every one of piece of furniture, curio, lighting, object, clothing, has been produced with our modern standards of environmental sensibility, but they are now fully part of it. Everybody, vendor or client, is aware of this virtuous circle which incorporates pure affect, slow-consumerism, sustainability as well as an elegant fight against planned obsolescence. Sometimes all it takes is just a skilled restoration or a meticulous repair to revive its use. Journalists Katell Pouliquen and Nathalie Dolivo devoted a complete separate chapter of their book “Rétro-cool: comment le vintage peut sauver le monde” – published by Flammarion – to Paris/Saint-Ouen Antiques Market.
5. LIFESTYLE LES PUCES
From the ragmen dashed off as literary or poetic figures by Victor Hugo, Eugene Sue or Aristide Bruant to allegoric bargain hunter in the songs performed by Jean Ferrat or Joe Dassin, the Puces have always been a fantastic pool of personalities and talents building a phenomenal cloud of references, cultural legacy, anecdotes and human history. Poets, cartoonists, caricaturists, composers, movie makers: they all left an emotional footprint which is part of the strong Parisian identity – foreign visitors adore that.
Yesterday Colette, Colette, Anna de Noailles, André Breton, Zadkine, Francis Carco, Blaise Cendrars, MacOrlan paved the way to this «passionate pilgrimage place», described by Anatole Jakovsky, an art critic and author of “Paris, mes Puces”. Doisneau and Willy Ronis gave it a face. In the 1970/1980s, you could have bumped into fashion and haute-couture elite. Actresses like Andrée Debar or Sophie Desmarets would scour the markets on a regular basis to furnish their cottage, mansion or even store in the Village Suisse or Galerie du Bon Marché.
Stars – anonymous yet not too much – can browse the alleys without being identified. Sophie Marceau, Arielle Dombasle, Virginie Efira, Vanessa Paradis, Charlotte Gainsbourg, etc… Brad Pitt and George Clooney are regulars. Pierre Gagnaire, Vanessa Bruno, Jean-Jacques Aillagon, Lenny Kravitz, Pierre Arditi, too. Sophie Fontanel, Thierry Ardisson, Alain Ducasse and Chantal Thomass, attested to their regularity: they agreed to be filmed for the theme “J’aime les Puces” – “I love the Puces”.
Nowadays, the Puces is the playground of many movie makers, such as Woody Allen for “Midnight in Paris” in 2011, the Bollywood film “Befikre” featuring the Indian stars Ranveer Sigh and Vaani Kapoor in 2016, or the latest movie of the Chinese film maker Leo Zhang “The Hunting” due to be issued in 2020 (many scenes were shot in Vernaison market).
For an exhaustive list of the movies shot in the Puces, the Astier de Villatte movie, and many testimonies, visit here.
ANTIQUES CIRCUS: A STORY IN ITSELF
Since October 2001, the Paris/Saint Ouen Antiques Market has the status of Urban and Landscape Architectural Heritage Protection Zone – the one and only in the world with free entrance! Its roots go deep into the history of the ragmen work. The guild, counting about 11,000 souls and handling 75,000 kilos of goods, was reassessed in 1883 after the police commissioner Eugène Poubelle orders all Parisians to use iron garbage bins with tight lids. The commissioner finally allows them, between midnight and five AM, to pick up their merchandise from what was already called “poubelles” – now a common French word for garbage bin. This plunder was then displayed in the different market, like those of “La Mouffe” (Mouffetard), Aligre and Porte de Clignancourt. Porte de Clignancourt was an unbuildable military zone located outside the old fortifications. After the Montmartre territory was absorbed by the city of Paris, the village of Saint-Ouen was adjacent to the big city. It had become an industrial town with a population thirty times what it was only a few years before. The mayor was Alexis Godillot, who established tanneries and military shoes manufactures. When expelled from Paris, the ragmen seek refuge in Clignancourt, adjoining Saint-Ouen, connected by a train line and two lines of the new Métro. They will settle among circus, amusement booths, bars, and open-air cafés.
In 1898, a new rule specifies that a “brocanteur” – junkman – is a “reseller of old furniture, ragged textile, books, jewelry, tableware, and other objects and random merchandise.” Soon the place will be browsed by Parisians from wealthy neighborhoods and Belle Epoque high society, who come every Sunday to have fun in bargaining, among an incredible bric-a-brac, some treasures. The first ragmen union is created. The newspapers reflect this particular lifestyle, “this picturesque Court of Miracles, this jungle where snobbish bourgeois and thugs mingle.” The term “flea market” appeared around 1904 from an anonymous source. In 1910, the Puces’ fame is definitely under the spotlights when the satirical magazine “l’Assiette au Beurre” published a full issue illustrated by Poulbot figure. And the legend is born.
When the fortifications are torn down, in 1920, the Puces (by the way, it spells with a capital letter from then on), move to Saint-Ouen, where the municipal authority responds favorably to this extraordinary human and cultural mix which sustains hundreds of families. Though entrenched, the Puces remain precarious and their future uncertain, in spite of their success. The English lifestyle dictates the idea of weekend; the Saturday and Sunday opening time doubles the attendance. The vacant lots and wasteland become a property financial issue. This is how the first enclosed markets appear. The first one opens in 1920: Romain Vernaison, an ex-licensee of Les Halles parking places, who rents chairs in Paris public parks, owns a 12 000 m2 land where he stores his chairs. He develops the idea of building pre-fab cabins and rent them to brocanteurs. Then Marché Biron is built, inaugurated in 1925 by Saint-Denis Brocanteurs Union, expelled from Clignancourt. Its nickname is “Les Belles Puces,” before being considered as the Puces ’Faubourg Saint-Honoré. Biron was the first Saint-Ouen Brocante Fair, as well as the first market to sell restored antique pieces. Is becomes a more elegant destination visited by the fashion and arts elite, and launches the trend for African Primitive arts. That very same year, 1925, following a municipal decision, the Puces are open from Saturday to Monday. The Merchant Guild is comprised of 120 members; 300 more dealers, who remain “free,” are gathered in the markets. Around the market, the landscape changes drastically when Citroën and Wonder open their plant. The bars, bistros and eateries operate at full capacity. In 1938, Amedeo Cesana, a Venetian vendor, opens the Jules Vallès market. In between had opened two more markets which are destroyed in 1942. After WWII, the Puces remains a dark spot on the outskirts of the City of Lights, a maze of shacks where nothing is insured against fire or theft. In 1946, Paul Bert market opens on rue des Rosiers, in the space formerly occupied by a garage. It is very innovative, with its 200 12m2 booths. The definitive shaped will be rebuilt in 1954. At that time, the Puces, spreading over 4.5 hectares among which 2.8 are occupied by the private markets – Vernaison, Biron, Jules Vallès etc., become an irresistible attraction again. Recycling is everywhere, enhanced by the windfall of US stocks. The ragmen have prospered. Some of them are even rich. The Puces have become a “Fantastic curiosity” and antiques dealers are now settling in. The clientele has changed, more and more international, posher and posher.
In the late 1960/1970s, the Puces sustains, not including the vendors, 2800 people among whom 400 trades, all living in the vicinity. The Puces widens when more markets open- Marché Cambo, Marché des Rosiers, Hall de la Brocante – the occupancy surface expands to 7 hectares, still remaining to this day. In 1977, Alain Serpette, the son of a vendor, opens another covered market: Marché Serpette, built without construction license… Marché Cambo, burnt down in 1990, is rebuilt in 1993. Marché Malassis, opened in 1989, is an antiques dealer market with underground parking; it is the only one built by architects. Two years later, the newly built Marché Dauphine accommodates 150 vendors under its Les Halles-style skylight.
The Paris/Saint-Ouen Antiques Market also includes micro-markets like Antica, an enclave located in Vernaison perimeter, L’Entrepôt, or Le Passage and L’Usine, and brings together the five market-streets like rue des Rosiers, Lécuyer, Jules Vallès, Paul-Bert and Impasse Simon. The total number of vendors is 1100, most of them highly specialized and expert in their fields.
GLOSSARY: HOW TO SPEAK “PUCES”
- Do not pretend you are interested in a piece different from the one you want.
- Do not say in front of the vendor: “My grandma had the same,” or, when he gave you a price “oh! I should have kept mine.”
- Price: it is of the essence to understand that at the Puces, price is never a problem, there is always a smart way to pay. Which translates by: you bargain, negotiate, make friend, you show your curiosity you thank the vendor, you come back.
- I come to see an object: it is the favorite sentence used by interior designers hunting for a piece they already spotted – and negotiated – as an excuse when they bump into a colleague or competitor.
- The “biffin”: an old Parisian slang word for ragman. Nowadays the correct word is not antique dealer, flea guy, brocanteur, but “Marchand” – vendor.
- “Biffe” is what was found in the garbage bins in the streets. “Came” is the general word for inventory, regardless what style, period, condition etc.
- 20th century “came”: everything created during the second half of the 20th century, including all the modern design from the end of WWII to 1999. DO NOT use the word “vintage” for furniture or design, but you can use it for fashion. ”Bidouille”: everything poorly restored or tampered.
- ”Rossignol”: this word is used for anything flawed, wobbly… and irreparable.
- ”Déchirade” or “Chopin”: the “bingo” piece, the miracle find you buy for a few euros but know it is worth a thousand times more.
- “Caramel”: the piece impossible to sell, like glued to the vendor’s stand for years and years.
- “Dérouille”: everything that has finally been sold.
- ”The iron stick”: used for a complicated client, hard to convince.
- “The hand breaker”: the first sale of the day, whatever the time is.
- The “déballovitch” is used for the early bird client, the “remballovitch” for the last-minute client.
Puces Mon Trésor
- September 19th, 2019 from 7 to 11 PM
- September 21st, from 9AM to 6PM, September 22nd from 10 AM to 6 PM, and September 23rd from 11 AM to 5 PM
- Vincent Darré’s scenery and exhibitions will remain until October 21st, 2019
The rest of the year…
Open Saturday 9 to 6, Sunday 10 to 6, Monday 11 to 5.
Open to the trades Friday morning.
Agence Véronique Lopez email@example.com +33 (0)1 47 03 15 87
David Giroire Communication firstname.lastname@example.org +33 1 84 79 18 09
Office de Tourisme in the heart of the Puces Paris/Saint-Ouen 124, rue des Rosiers, 93 400 Saint-Ouen
Guided visits organized by Office du Tourisme, informations at +33 1 55 87 67 50. Certified Personal Shoppers and guides: list available here.
• Porte de Clignancourt, ligne 4 – Garibaldi, ligne 13
• 56, 60, 85, 95, 137, 166, 255, PC 3, Laudonienne (Circulaire) Saint-Ouen
• Porte de Clignancourt or Porte de Saint-Ouen or Porte Montmartre
• 6 parkings available in the Marché aux Puces
TRADUCTION EFFECTUEE PAR DANIELLE PELLETIER, ACCOMPAGNATRICE POUR LE SITE ANTIQUES DIVA & CO.
Back To Work Brunch at Marché Dauphine
Les marchands, antiquaires, galeristes et artistes de Dauphine vous invitent au brunch de rentrée le dimanche 8 septembre
Vendors of les Puces’ Marché Dauphine are hosting a Back To Work Brunch de Rentrée for the September Maison & Objet design trade fair:
- Sunday, September 8th
- central aisle of Marché Dauphine
If you would like to attend the Puces Mon Trésor Evening Party or the Brunch de Rentrée – or schedule a buying tour at Les Puces – contact us!
Vive la Rentrée! Viva les Puces!
Toma – The Antiques Diva
As I write this month’s blog I’m sitting at Le Deux Magots in Paris waiting as my 16 year old twin nieces explore Saint Germain des Pres and I take a moment to catch up on office work. They are visiting from Oklahoma. We’ve spent the afternoon at the Musee D’Orsay and my nieces spent hours staring at paintings they’d only seen on calendars. Meanwhile I’ve a blog to write. The advantage of my life is I can work from anywhere. Closed – or rather Ferme – signs dot the doors of the smaller shops in the neighborhood. My favorite cheese shop is closed. So is that little jeweler. As is an antique dealer I can’t afford but must “lèche son fenêtre” each time I’m in town. Tout Paris is en vacance.
It’s August, which means the French flee the city in droves for their summer holiday. This tradition – leaving Paris in the summer – has been going on since the Middle Ages when every August the French monarchy drained the moat to clean the moat walls. The stench was so overwhelming it drove Parisians from the city into the surrounding countryside. This started an annual tradition of the Parisians leaving Paris during the month of August.
Whenever I’m in France I hear the word reverberate across the clay pot chimneys on the rooftops like in Fiddler on a Hot Tin Roof.
Like most things in France, the tradition has lasted through the centuries – long after the moat was filled in Parisians continue the tradition. Today the city practically closes down during the first few weeks in August. But we have come to visit Paris as part of our summer vacation. I’ve written time and time again about the young ladies and gents in the 17th to 19th Century who took their Grand European Tour to learn the leading art, culture and traditions of their time. Today I’m taking my twin nieces on a modern day Grand European Tour. When my ex-husband and I chose not to have children I had one condition. “If we are not going to have children,” I told him as a negotiating tactic, “then I want to invest in my nieces and nephews.”
The summer of their 16th birthday we bring my nieces and nephews to Europe. It’s a rite of passage into adulthood and forming a friendship with their Auntie. My friends joke I’m Auntie Mame – Mame is a flamboyant, exuberant woman, who hosts frequent parties with eclectic, bohemian guests. Her nephew Patrick is quickly introduced to his aunt’s free-spirited and eccentric lifestyle. My sister has 6 kids and this summer the last of the nieces – twins – turn 16 at the end of August. And for 1 and a half months we are traveling – I am taking them on a Modern Day Grand European Tour. The rules of Auntie Toma’s house are simple – we can go anywhere, we can do anything but you have to explain to me WHY you want to do it. Give me a logical explanation – articulate yourself, your wants and your dreams – and the sky is the limit. Let’s make those dreams come true. In the meantime, I teach my nieces l’art de vivre – the art of living like a diva.
At home in Venice we went to the Rialto Market and bought fish which I taught them how carve and cook whole, debone and serve with flourish. In Berlin visiting their uncle, my ex, we dined in the dark at the “blind restaurant” where all the waiters and waitresses are blind and the diners eat in darkness. Now we are in Paris… that bastion of civilization. As Hemingway wrote, “If you are lucky enough to live in Paris as a young man then wherever you go for the rest of your life Paris goes with you… afterall Paris is a moveable feast.” I was one of those lucky ones. Living in Paris in my 20’s – my friends joked at the time I was the ultimate BoBo – Bohemian Bourgeois. Living in a 5th floor walk up on the Rue de Seine, taking cooking lessons at Le Ritz Escoffier and spending every franc on antiques found at the brocantes. Those years living in Paris, on the Rue de Seine, shaped me into the lady I became in my personal life – but also gave me the lifeskills and professional contacts to launch my business The Antiques Diva & Co. When I look back at my life in France it reminds of reading Julia Child’s biography and watching her life unfold in Julie & Julia.
One of my nieces – Jazlyn, the redhead – wants to be a chef and while the girls are here this summer we’re on a gastronomic tour of the continent and beyond. Next stop – London. Then Greece. Then it’s back to Italy to take the train throughout the country then up through Austria, stopping in Salzberg before the girls fly back home to Oklahoma. It’s a trip of a lifetime – follow along on Facebook and Instagram @TheAntiquesDiva. This trip will shape them, the way they live their lives, pursue their dreams and their idea of the world.
The Business of Antiques
The role of Auntie comes naturally to me… And in many ways Auntie is the role I play with my clients. Some call it Auntie. Others say Fairy Godmother, making their dreams come true. Bippity Boppity Boo. At The Antiques Diva & Co we offer antique buying tours in 16 countries helping clients source antiques overseas – translating, negotiating and helping clients ship their purchases home – but for years we’ve been unofficially mentoring our clients, helping them not only stock their store, but also giving behind the scenes advice on everything from marketing and branding, to sales strategies, and inventory management tips. When we started the Antiques Dealer Training and Mentoring Program (ADTP) earlier this year it was an instant success. We offer one-on-one customized training as well as workshops. And are currently working on planning our NYC Fall Antiques Dealer Training Workshop in October and another Antiques Delaer Training Workshop with the opportunity to source antiques abroad in Provence in April 2020 – contact me for details!
During these sessions – whether at our workshops or in our one-on-one consulting – we get intimate with our clients, discussing their business in depth. We delve into what they consider their failures and their successes. We point out successes they are not aware of and we give warning flags where danger lies ahead. In workshops we pull out from each client what we consider to be the Key Learning Points that others in the group could learn from their peers. We encourage our co-trainers to disagree with one another as advice is given so the clients get multiple perspectives and advice. In the group sessions we give as much customized advice specific to the clients needs as we can, while the private sessions 10 sessions are devoted entirely to you and your business. We brainstorm, but perhaps the most important thing we do is we hold you – the client – accountable.
Accountability. I have a love/hate relationship with that word.
For the last year I’ve been going to the gym. Faithfully. I have shown up whenever I’m at home in Venice and not traveling for business. (I still stink at working out when I travel). I don’t show up because I have a burning desire to exercise. I show up because I have a date with my trainer. And I don’t want to disappoint him. (Sidenote: if you’re in Venice, Italy and looking for a Personal Trainer I recommend Club Delfino at Zattera). My trainer has been integral to my success in my workout plan. I wouldn’t have done it on my own.
This July I visited the nutritionist at my gym and I told him that I wanted to start a new diet plan – not a diet, quick fix, lose lots of weight immediately kind of plan, but a holistic approach to eating healthy for life. We looked at my current diet. We did all sorts of tests so I knew not only my % of body fat, but how much water I retained and my muscle mass (the good news working in antiques means you have to be pretty muscley and my muscle mass was great). And then, after disecting everything we agreed on, a plan that I think can work for me. When I’m deciding between having dessert or not, having the fish or choosing the lamb, I think about my nutritionsist and the weigh-in I’ll have at the end of the month.
The hardest thing you can do is face the facts. I did not want to know the % of body fat I had. But doing so helped me get real. It helped me understand what my problems were and what I could do about them. It gave me a roadmap for the next year for my health. With your business it’s similar. You need to have a road plan. And sometimes having a 3rd party assess your situation as well as give ideas is the best thing you can do. It’s not easy but it’s a recipe for success. And I like success, which means it’s essential for me to put the right people and tools in my life.
When I started Antiques Diva I didn’t have a business plan. Over the last 5 years I’ve slowly started assembling what I now refer to as the Antiques Diva Bible. But it’s a living bible. The contents change. They are updated. I try to make them as clear as possible so they are not open for misintepretation. And I evaluate: does this really work for me? I challenge my own beliefs about my company. And sometimes I have to make changes – websites need updated and logos changed. Even core values in the company change as the times change. Most of all – the needs of our clients change. And when I give my company regular physicals, we improve as a company.
Is your antiques business healthy? When was the last time you evaluated it? Our Antiques Dealer Training and Mentoring Program reminds me of working with my physical trainers and nutritionist to create a plan for healthy living. With our Antique Dealer Clients,
- we create action plans together
- we create goals and set dates for check ups
- we give encouragement
- we give tough love
We point out what they are doing wrong but tell them how to fix it. In conjunction with the mentoring program we’ve launched a slew of other services – from Marketing Services for Antiques Dealers – to one of the services I’m most excited about… a Digital Marketing Audit for Antique Dealers. Subscribers to our AD&CO Newsletter (subscribe here) received a special discount in the last newsletter — a 500 EURO savings if they booked a Digital Marketing Content Audit for Antiques Dealers service by August 1. For new subscribers to the newsletter we’re extending this offer until September 1, 2018. Don’t know what a Digital Audit is? Or why you need one? Read more in the newsletter.
Whereas you might be reading your Diva news on my blog, did you know that in addition to the normal social media sites Instagram, Facebook, Twitter and Pinterest, that I’m also active on LinkedIn? You can find me @TheAntiquesDiva. An article I wrote last month titled Becoming CEO of My Life – Not Just My Business was wildly popular as I explained not only how I took control of my personal life but also addressed that question, How do you get it all done? If you’ve enjoyed the business tips for antique dealers I’ve shared recently on the blog and in our newsletter, I recommend you follow along on LinkedIn as we share more business advice for antiques dealers there.
As I close, I offer you the advice I offered my nieces just this week:
Find what makes you happy. And do it.
This year blogging has started making me happy again. For several years I struggled with blogging – it felt like an obligation instead of a joy. Which is why I took control this year and changed the way I was blogging. Making the posts more personal, but also blogging less but giving more of myself each time when I do write. This week I had the opportunity to dine on the rooftop of a fabulous apartment in Paris with longterm blog readers Ron & Debi Lily. When you write a blog you wonder, Does anyone read this? Am I writing words and sending them out in to outer space where they will never be seen again? Chatting with Debi she told me, “I bought that book you recommended.” She remembered a few details of my life over the years. And it made me feel so good to know that she was a loyal reader through the years. Maybe it’s because I’m traveling with teenage girls, but I’m thinking of that book, “Are you there god, it’s me Margaret?”
Dear Reader, if you’re out there, drop a line and let me know. I want to know what you want to hear about on the blog. What questions you have? What questions I can answer? I want to know how I can better serve you.
I want to share a few pics from a recent trip to Giverny with my nieces – Monet’s home an hour from Paris. It’s such a great example of following the beat of your own drum. Monet lived during the Victorian times when furniture was dark and heavy. While everyone else was modestly covering their legs, Monet painted his dining room bright yellow. He did it because it made him happy. He didn’t care what others were doing in home fashion – he did what he liked. He did what appealed to him.
Monet became Monet because he was uniquely himself. For my nieces, that’s the best role model I can image. For you as an antiques dealer it should be your mantra. Do what makes you happy! Become your own Monet.
Thanks for being there.
Toma – The Antiques Diva
When I was asked to be the Drummer on a Dragon Boat for the Vogalonga I said yes because it was a Regatta and I liked the sound of the word “Regatta.” When else in my life am I going to compete in a 30km rowing marathon? First, I should point out I wasn’t rowing. Secondly, I should say I was promised that the role of the Drummer was easy, peasy, pumpkin pie. In fact – that MIGHT have been an exaggeration, and while my core muscles may still be aching from 4 ½ hours of balancing myself on the bow of the boat on a seat the size of Bosc Pear in the choppy waters of the Venetian lagoon – it was without a doubt worth it. (Yes – that’s moi in the headdress in the above photo!) Cue the music, “I had the time of my life, and I owe it all to you… (Yes, I’m talking to you, Naomi, the woman who talked me and several other friends into this).
And while at first it simply sounded glamorous to be in a Regatta in Venice – the Vogalonga is one of the most significant rowing races in Italy – it was more than that. I learned several things about myself and on top of that, I had a major mental breakthrough.
The first thing I learned is that riding the waves is a lot like riding a horse. For the first hour on the boat, I was bracing myself. And at a certain point, I realized if I relaxed into the movements of the water – if I gave up control and went with the flow – the entire process was a lot easier. I faced less resistance and simply had to work less. Hmmm… wouldn’t it be amazing if I could apply this lesson outside the boat?
Secondly, for years I have been trying to meditate. And for years I’ve discovered I simply suck at meditating.
But my Eat Pray Love moment happened at a regatta. Elizabeth Gilbert went to Italy to eat. I apparently have decided to try all 3 – Eating, Praying and Loving – in Italy. Gilbert explains,
“Meditation does not come easily to me. My mind wanders relentlessly. I complained about this once to an Indian monk and he laughed and said, it’s a pity you’re the only human being on the planet who has that problem. But I find mental stillness really difficult.”
For me, it is the opposite problem. I welcome the quieting of my brain. I welcome the solitude to stop thinking but within seconds of starting to meditate, I fall into a deep sleep.
Clear your mind. Check.
Listen to your breath. Check.
Wake up an hour later… Check.
Sitting on the bow of the Dragon Boat, perched high above facing my team, I found my mind clearing. My role as the drummer was to be the heartbeat of the team. I was to watch and mimic the Pacers – when their paddle went up, my arm went up; when their paddle dipped into the water, my drum pounded. I was the only one on the boat who could see their movements – and my job was to communicate to the rest of the team the speed with which to row. It is critical that all paddlers are synchronized in order for the boat to move forward easily.
More than that, my job was to motivate and to encourage: helping the team using drills to increase team strength and unity. And in many ways, it reminded me of our Antiques Diva Antiques Dealer Training and Mentoring Mentoring Program where my job is to bring out the best in you – to help you find your stride in your antique business. Susan Shaw, of W Road Collection, explains of the training program,
“The way you work in your Antiques Diva Mentoring Program is exactly like the coxswain – the coach on the water, the leader in the boat making all as one in unison propelling the boat forward. I cannot thank you enough for helping me with the forward motion.”
As we floated through Venice passing some of the most significant locations among the islands – S. Erasmo, S. Francesco del Deserto, Burano, Mezzorbo and Murano – I became mesmerized by the dipping on the Pacer’s oar into the water. If I lost concentration and skipped a beat – the whole boat lost synchronization. So I simply focused. On one thing. The dipping of the paddle into the water.
And in doing so – suddenly I was in the zone. My mind was quiet. As we moved water my mind went numb. I had a physical almost visceral feeling of detachment from time and place. All I could see – all I could think about – was the dipping of the paddle into the sea. As if floating up above the boat, I felt a suspension of gravity that was soothing – achieving complete and utter mindlessness.
During the Vogalonga I learned to meditate.
As an article in Entrepreneur magazine explains: Thought leaders such as Richard Branson, Arianna Huffington and Steve Jobs have all lauded the importance of meditation for the entrepreneur.
“We often feel that we have to turn off the creative and wandering impulses of our brains in order to make things happen. Meditation sharpens focus, improves decision-making and boosts creativity.”
The Business of Antiques
The reality is when you’re running an antiques business, your most valuable asset is your mind. As an Antique Dealer, it’s easy to stay positive when buyers are buying… but what about those economic downturns when none of your inventory is selling? How do you maintain your positive mindset? Meditation helps find happiness – and focus – within, even during rough seas. Meditation also teaches you not to respond. Sometimes the best thing you can do in the Antiques Business is to wait it out – ride the tide until the next economic upturn.
For me, my entrepreneurial spirit inspires me to focus consistently on my vision. The secret to success is simply focusing on the goal and always going in the direction of it. Vision is integral to building a company. However, sometimes we can be so focused on our goals it can have a negative impact on our personal life, our relationships, our health, even our job performance. Learning to achieve a balance in your life actually increases your chances of being successful. Meditation helps find balance.
Basically, meditation puts you in the receiving zone. And as a business owner, finding your zone is one of the most important things you can do.
Years ago, before I had made the final decision to end my marriage, my marriage therapist encouraged me to get regular massages. While I was all about the concept of self-care, I thought it was hogwash that a massage could solve all the problems in my marriage. But by happenstance, I accidentally had 3 massages one month. And at the end of the month, my brain had absolute crystal clarity on some issues I’d been debating. So 3 months later when I was plagued with a business decision, I did something radical. I booked a 2-hour massage. By forgetting about my problem I was able to solve it.
Have you ever forgotten someone’s name and no matter what you do – you can’t remember it? Then you wake in the middle of the night remembering that name? That’s your subconscious at work. When you meditate you’re letting your subconscious do the work for you. Just like when I was sitting on the bow of the boat using all my core muscles to maintain my balance – I found I was better able to balance – then I sank into the sensation. I stopped resisting it and went with the flow. And trust me, lest you think massages have nothing to do with a Regatta… every team member on our boat would disagree. I think all 12 of the paddlers booked massages immediately following the rowing marathon!
I mentioned that Susan Shaw of W Road Collection – one of our clients in our Antiques Diva Training program – compared my role as a Mentor for Antiques Dealers to that of a Coxswain. So what does a Coxswain do?
- The coxswain is the person in charge of a boat, particularly its navigation and steering. The etymology of the word gives a literal meaning of “boat servant.” In our mentoring program, we are serving you. We are assessing where you want to take your antiques business and helping you chart your course for success.
- The coxswain is tasked with motivating the crew as well as steering as straight a course as possible to minimize the distance to the finish line, helping with speed, timing and fluidity. We help you achieve your goals.
- The coxswain is connected to the way the boat feels, what’s working, what needs to be changed. We evaluate your business, your personal strengths and weaknesses and we advise what needs to be changed.
In addition to offering our Antiques Diva Training or Mentoring Program for Antiques Dealers, we also offer a slew of marketing services for Antique Dealers from help setting up business systems to helping set up your newsletter or social media strategy. One of the most important services we are offering for our Antiques Dealer Clients at this moment is our content marketing audit for antique dealers by Catherine Russell, AD&CO Content Manager.
Content Marketing For Antique Dealers
In this month’s blog we’ve run the gamut from a Regatta in Venice to SEO optimization, but remember last month’s blog when I talked briefly about journaling? To close that’s what I’d like to focus on. I said mediation puts you in the receiving mode. The best way to process after meditating is to journal.
As an antique dealer, I’d encourage you to start journaling about your business. Go out and buy yourself a notebook and start writing.
- Describe what your business currently looks like.
- Write what you’re proud of.
- Write what problems you’re currently experiencing in your antiques business.
- What are your goals?
- What would your fantasy business look like?
- Where would you sell?
- How would you sell?
- And how would you adapt your business to fit your desired lifestyle?
- What things do you need to do to change your business to reach your goals?
Most dealers I know have a thin line between their personal life and professional life – in creative businesses those lines always tend to blur. My own life especially. Thus, when I journal, my journal is one part personal, one part professional. If you’re a loyal blog read you’ll have heard me mention that my decision to start The Antiques Diva & Co came out of my “Morning Pages.” Author Julia Cameron of the Artist Way explains Morning Pages are essentially a mind-dump – three pages of longhand, stream of consciousness writing, done first thing in the morning. Sometimes I do “Morning Pages” but most mornings I do my own version of Mel Robbins 5 Second Journal.
In a recent Facebook Live Post with Steven Favreau of the Favreulous Factory I talked about my own morning routine and how I use a journal to focus on the MIT – Most Important Thing to bring me focus and prioritize my day.
Today my Most Important Thing Is You – Sharing with you how you can improve your antique business and how we can help you along the way either through our antiques buying tours or antique dealer mentoring program.
On a personal level, I encourage you to go find what makes you happy. For me, one of the things that make most happy is my cats Fortuny and Fiorella (and their lovely 3 babies!!!) My kittens had kittens!
Toma – The Antiques Diva
When I was in my 20’s and had first moved to Paris, I opened a new journal and I wrote one sentence. I’ve started a million other journals since then, living a million different lives, as my journey took me the last two decades from living in Paris to Amsterdam and Berlin before making Venice home – but in that particular journal, there is still only that one sentence. The rest of the journal is blank. I didn’t know what words would follow – but I knew I was writing my manifestation. My mantra. The life I would live.
I want a life less ordinary.
My mom often reflects, “Your life is interesting, but it’s not easy.” She sees past the glamour of my life to the day to day toils of living abroad. Here there are inconveniences you don’t face in Oklahoma where I grew up. Radiators that never seem to heat the apartment causing me to sleep under fur coats in the winter. She sees me carrying groceries home in the rain over bridges and up flights of stairs. She’s regaled with stories of the acqua alta filling my magazzino and me frantically elevating storage items so they’re not ruined by the famed Venetian floods. More than once our Skype has been interrupted when the electrical fuse blows because I turned the tea kettle on forgetting I was running the washing machine. She sees the minor – but yet – practical – inconveniences of my life abroad. And while my life may not be convenient by American terms, darn it’s sexy.
I joke I can tolerate anything but two things – ugly decor and to be bored. And – my life is many things – but it’s always beautiful and it’s always interesting.
It’s this sentiment that made me smile when I saw the theme of this year’s Biennale di Venezia – “May You Live In Interesting Times.” The quote refers to 1966 when Robert F. Kennedy delivered a speech saying, “There is a Chinese curse which says ‘May he live in interesting times.’ Like it or not, we live in interesting times. They are times of danger and uncertainty, but they are also the most creative of any time in the history of mankind.” Anything is possible.
I found myself reflecting on this sentiment during the opening week of the Biennale as I attended the #DiorBall- also known as the #TiepoloBall – organized by the Venetian Heritage Foundation for their 20th anniversary. Held in the Baroque 17th-century Palazzo Labia, the ball was a reenactment of the 1951 Beistegui “Bal Oriental” – dubbed the ball of the century. Both in 1951 and this month at the event, all of European society floated down the Grand Canal clamoring to get in. Among the original guests in 1951 were Christian Dior, Salvador Dalí and Orson Welles. Now, the guests were Sienna Miller, Tilda Swinton and Sandro Kopp, Peter Marino, Monica Bellucci… and… uhm… me?!?! alongside my dear friend Steven Moore of BBC’s Antiques Roadshow. At times like this, I pinch myself. How did I get this life I’m living? With 380 guests in attendance, it was a formal sit down dinner catered by the Gritti Palace. And just as at the original event, the guests were charged to dress as if in a Tiepolo painting – tableaux vivants – so they became part of the decoration. As we climbed the stairs after being dropped by our water taxis and private boats at the palazzo we were presented in the main salon of the palace in the room where Giambattista Tiepolo painted his masterpiece The Banquet of Cleopatra. It was magic… (You can read more about the night in Vogue.)
Behind the scenes at the Venice Biennale Dior Tiepolo Ball
When debating what to wear to a ball hosted by one of the world’s greatest fashion houses where everyone I knew was going to be wearing haute couture… I decided to focus on the accessories. After all, “if” as Oprah says, “there’s one thing I know” – I know it’s all about the accessories. My dress was pretty – an emerald green empire waist strapless gown that I’d worn once before but on my head – I wore a swan. Yes. You read that right – but don’t take my word for it, watch Paris Mode TV to catch a glimpse of my feathers!
The jewelry was all my own design, Republic of Toma. Around my neck, I wore a ring of interconnecting pearl frogs with black diamonds for eyes. In life – not just in romance – you have to kiss a lot of frogs to get what you want. That means sometimes you have to go through failures and times in your life that things don’t go your way to get what you want.
At my table in the SeaRoom, I sat at one head of the table with my escort Steven across the table parallel me. At the very moment the Frenchman from Van Cleef & Arpels sitting to my right asked, “Why do you live in Venice?” and I responded matter of factly, “Because it makes me happy,” a photo was snapped. On my face is a look I rarely see. A look of quiet contemplation. I manifested this life. I build this life. A life less ordinary. I have found my home. Ca’ Toma.
In Dior’s autobiography, he wrote about the 1951 event, describing that evening as “the most beautiful” he had ever seen and that he “would ever see” and the event “a true work of art.” As my friend Steven Moore was on the water taxi heading home after an amazing week in Venice to England he texted me, “No detail was left unattended. No matter how small. We seemed to float along as if in a dream. I kept thinking I was going to wake up, but sometimes dreams do come true.”
You and only you have the power to make your dreams come true.
What are you dreaming?
Antiquing in the South of France
Coco Chanel said, “Beauty begins the moment you decide to be yourself.” Two photos, taken a week apart capture the essence of me. In one I’m wearing a White Swan fascinator on my head at the Dior Ball in Venice. In the other, I’m wearing a white motorcycle helmet while sitting in a sidecar of a WWII era Ulta motorcycle antiquing in the South of France putting finishing touches on our newly revised Antiques Diva Provence Tours. (lol. Sidecar optional :). #WatchThisSpace we’re working on organizing our next training program for antique dealers held at a special retreat in the South of France. The photo is not about the helmet – though that is a great accessory – It’s about the adventure. We’re visiting Carpentras and Ville Neuve les Avignon, Aix en Provence and of course Ile sur la Sorgue. The deballages – in Avignon, Montpellier and Bezier – are still at the top of our #mustshop Provence list for antique dealers – but we’re also adding in appointments in private homes, and a surprising amount of chic new concept stores that show you that antiques can be super sexy. I’ve fallen in love with Marseilles recently – a city that wasn’t my favorite and now suddenly feels like home. It’s a city where Europe and Africa meet, allowing you to take a journey within a journey.
Journeys Ca’ Toma
Perhaps that journey within a journey is also what I like about reading. Summer is coming and we’ve our cabana booked in Lido and my stack of summer reads is mountainous. My bookshelves are overflowing with biographies, business books, travelogues and simple inspiration/motivation. It can take me months to finish a book as I don’t want to reach the end of the author’s journeys. I’m sad when it’s time to say goodbye, like parting with a dear friend who I don’t know when I will see again.
The last few books on the list start revolving around Venice… As Joann Locktov writes, “I Dream of Venice.” (If you’ve not read Joanne’s books then you must add her newest book to your reading list.) Hmmm… this makes me ponder… Joanne is another American woman making a mark on Venice.
As an American woman living here, I find it fascinating is that Venice has a history of being influenced by American women. There is Peggy of course. But the Countess Elsie Gozzio saved Fortuny, allowing it to become what it is today. And it’s practically impossible to write a chronicle of the 20th C without including the salons of Princess Winnaretta Singer de Polignac – yes, that Singer of sewing machine family fame. When she married her husband Edmond she bought him the Palazzo Contarini Polignac as a gift. And then there was Isabella Stewart Gardner who of course rented the nearby Palazzo Barbaro in 1890 becoming a patron of the arts. Today these American women who left their mark on Venice surround my home here. I live across the Grand Canal from the Guggenheim and the Palazzo Contarini-Polignac. My grocery store stands in the shadow of the Palazzo Orfei (today known as the Palazzo Fortuny on the Campo San Beneto) and the Palazzo Barbaro is a mere stone’s throw away.
Colnaghi: Private Exhibit at Abbazia di San Gregorio
During the Biennale Opening Week, I attended countless parties – but one of my favorites was the invitation from Parisian interior designer Chahan Minassian, Richard Nathan and Jorge Coll, the Spanish art dealer, and the CEO of Colnaghi, one of the world’s oldest and most significant art galleries. In the historic Abbazia di San Gregorio, Chahan Minassian created his signature atmosphere incorporating Colnaghi master paintings with vintage and modern furniture and design showing how one lives with art and antiques. The collaboration is “the home of a 21st-century traveller” illustrating the lifestyle of a modern-day collector. And much like the Rothschild home I featured in last months blog, the Abbazia di San Gregorio encapsulates the timeless spirit of the Grand Tourist in a contemporary setting. Just as in love and in science, in interiors opposites attract. The juxtaposition of contemporary furnishings set amidst medieval architecture and art spanning the centuries is simply sexy.
While the exhibit is private, Colnaghi will take private appointments to shop the exhibit where all the art is for sale. Of the Grand Tour connection, Jorge Coll of Colnaghi explains,
“Throughout this project, we want to show that a collection is not just a pool of assets: its real value lies in its connection with the life of a collector and is built from memories, experiences, friendships and discoveries. Building a collection is a voyage of discovery and, as with every voyage, the traveler needs guides if he or she is to arrive at the right destination. The collector needs to have good people to do research, to create the right relationship with the experts and dealers to ensure that what is collected is something that he or she can feel proud of and enjoy, something that will live on into the future.”
A Private Tour of Abbazia di San Gregorio
Over the years on The Antiques Diva blog, I’ve written frequently about the Grand Tour – and last month after my visit to see Alessandro in China, I introduced the Silk Road into my dialogue. His book detailing his journey bicycling from Venice to China comes out soon and I’m anticipating its release. Silk is the thread that unravels in my mind as my mind shifts from the Colnaghi private exhibit in Venice to the Palazzo Fortuny. While you can’t visit the Fortuny factory itself – the process is still a tightly woven secret – you can visit the 15th C Palazzo Pesaro degli Orfei where one of the greatest minds of the 20th Century lived and created. Mariano Fortuny was a 19th/20th C Renaissance man and perhaps one of the people from heaven I’d most like to meet. While we think of Fortuny for fabric – his stretch and influence go beyond textiles. He was a pioneer photographer, an inventor of theatre and stage lighting plus he patented a plethora of inventions, among them a machine for pleating silk which he used to create his Grecian-style “Delphos” dresses. In his will, Mariano spelled out his wishes that the factory no longer makes the Delphos gown after his wife Henriette’s death.
15th C Palazzo Pesaro degli Orfei where Mariano Fortuny lived
Knowing the rarity of these gowns, my friend Nancy Heckler donated her mother’s Delphos gown to the museum. (You can find out more about Nancy’s mother’s foundation by visiting the janetcramerfund.com). When the curators opened the box and unfolded the pleated Japanese silk dress they wept. The dress now is on display in a room layered in antique and oriental fabrics alongside more exotic artifacts and patterns from Africa, Central America, and Polynesia. The room is indeed another tribute to the Grand Tour and beyond. It’s a glimpse into the objects that inspired an artist from around the world – and perhaps a glimpse into one of the greatest minds on the intellectual and artistic scene at the turn of the 19th century.
I always joke that I wish my friends could see into my own mind. While I’m far from an intellectual, my mind is nevertheless a beautiful place. I dream in colors that Pantone hasn’t classified yet. As I begin the process of writing my book I’m seeking the words to describe that cavern in my head. In the end – art is often merely about just that. Expressing ourselves. I visited the Förg in Venice exhibit at the Palazzo Contarini-Polignac – one of the official collateral events of the Biennale. The curators of the exhibition have layered Gunther’s art over the family’s own tapestries which lined the walls of the piano noble. As we were leaving the exhibit which is held in a private home a member of the Polignac family stopped my friend Steven Moore – one of the worlds leading porcelain experts – to ask his opinion. And back up the stairs we climbed, to see a collection of tiles on the palazzo balcony walls. My friend named the artist he believed who had created the tilework and as we stood on the balcony overlooking the mouth of the Grand Canal again I smiled that smile of quiet contemplation and felt that perhaps finally – nearly 20 years later – I had the words to write in that journal after my one sentence, “I want a life less ordinary.”
Until next month,
If you’ve ever attended one of my lectures at High Point Market or the D&D geared towards interior designers you’ll inevitably have heard me say “The most important tool you can have in your toolbox is a passport.” Mine is battered, covered with baggage tag stickers and filled with page after page of stamps and visas. In my current passport, I have only 10 blank pages remaining. (Note to self: Order Extra Pages). Saint Augustine said, “The world is a book and those who do not travel read only a page.” If that’s the case, then I’ve been living a well-read life.
More and more during these last few years, I’m taking time to stop and smell the proverbial roses. As business travel is a regular part of my life the easiest way to do this is adding days onto each trip to bookend a business trip. This last month has had a heavy focus on travel – with my vacation to China followed by a business trip across the USA to High Point, New York, Boston and London.
Often as an individual I’ve got my eyes set on the horizon looking towards the destination – I sometimes get so busy considering my plan and next steps of action that I forget to celebrate the milestones.
I dream big.
And in order to achieve big things – it’s necessary to dream bigger than everyone else around you.
But life is a journey – not a destination.
As I write, I’m on the train, the Frecciarossa, en route home from Piemonte from Easter weekend with friends. At home on my bedside table is Eckart Tolle’s Power of Now – a reminder to simply enjoy the Great Big Right Now. I’m soaking up the moments – and as a result, I am finding more and more inspiration each day. For design. For writing. But also just for day to day life. I’m cooking more. Being more creative in general. I’ve even pulled out my watercolors which I haven’t played with in years.
Design Inspiration can come from anywhere. Often it’s my travels that inspire me, sometimes it’s an everyday object that I see in a new way, people I meet and places I go that weave themselves into my soul. When my friend Alessandro told me he was moving to China he gave me Andrea di Robilant’s book Autumn in Venice: Ernest Hemingway and his Last Muse. He told me the title was important, “Hemingway because you were an English literature major in uni. Last Autumn because it’s my last autumn before I move. And Venice IS your muse.”
He was right. Moving here has inspired me. Venice is an obvious choice for inspiration – but inspiration can come from the most unexpected places. Those who follow me on Instagram were fascinated when they learned that the leather on my Roccoco-style bench in my Antiques Diva Furniture Collection by Aidan Gray was inspired by the designo leather in my Mercedes SUV.
Last week I was struck with Global Design Inspiration while visiting friends in England at the end of a business trip. The entire world was brought to me in one destination. Ascott House is a palace-like Jacobean black and white timbered cottage that was the creation of Leopold de Rothschild and architect George Devey. It’s a quintessentially English Country House with exquisite English antiques standing alongside Dutch and Flemish masterworks and fine French furniture and art. I nearly ran into a Rodin as I stepped backward in the Billards Room turned Library.
In the library I looked around – the room was beyond cozy – but something felt different. It was more casual than one would have expected a formal library. (The photo above makes the space look much more formal than in real life). When I commented on the unusually light color of the wooden library shelves the docent confessed, “though it’s now a National Trust estate the family still uses the property – and they stripped the wood to make the room more airy.” Bingo! I suddenly realized why I loved the house so much. That was the difference. While it is a museum – it’s still a family home part of the year.
It’s the perfect example of how to live with antiques.
But not just any antiques – Ascott House could be the pictorial definition of the word wanderlust. It’s layered with generation after generation of antiques, textiles and embroideries from the Grand Tour and the Silk Road. The Silk Road was the ancient network of trade routes that connected the East with the West. It meandered along the northern borders of China, India, and Persia and wove through Turkey, Eastern Europe and the Mediterranean Sea. It was important because it helped to generate trade and commerce between a number of different kingdoms and empires but trade was not the only purpose of the Silk Road. Just as on the Grand Tour young men and women learned the most important developments in language, arts, court etiquette, legal and political systems, science and culture, the Silk Road was also about the exchange of ideas.
The more we travel, the more we open our minds.
In a conversation recently with a television producer, I was told that Americans don’t want to see TV shows filmed abroad. “How can you travel the world through antiques if you’re not interested in the travel aspect?” I wondered. It seemed incomprehensible. Was the producer telling me the entire American viewing audience had Xenophobia – the fear of foreign places? I’ve made a career out of making both international antiques and foreign places accessible – I’ve been called the Anthony Bourdain of antiques – that girl who travels the world uncovering lesser-known places and exploring their cultures and antiques – then sharing my #Divascoveries with my followers.
As humans – as humanity – we grow when we’re connected with people and places outside of ourselves. We are all connected. What happens in one part of the world, impacts another. Have you heard of the Butterfly Effect? The theory is based upon an idea if you track the path of a hurricane from its inception, you’d see that it was all caused by a change in air pressure caused from the flap of a butterfly’s wings three weeks prior and halfway across the world. The Silk Roads network of connecting pathways changed history because the people who traveled along part or all of the Silk Road planted their cultures like seeds carried to distant lands.
Bringing your travels home has long been a tradition in interior design. A classic English Country House simply wouldn’t be an English Country House without its global influence – seeds plucked from faraway places and transplanted at home.
Ascott House exemplifies the East Meets West decorating vibe. My favorite room is the living room where you’ll find Ikat silk chapans from Uzbekistan repurposed into Roman Shades. Someone painstakingly de-assembled vintage robes and hand-stitched the fabric together to form patchwork, and then used the patchwork to make the fabric for the blinds. In one corner of the curtain, you can see still see the vague outline of the sleeve of an arm. The whole setting is very Robert Kime – one of my favorite London Interior Designers known for his elaborate use of antique textiles, creating what 1st Dibs calls, “comfortable classically English Rooms that his clients – including Prince Charles – say they never want to leave.”
I found myself thinking about travel, collecting and interior design as I toured Ascott House. What is it that makes us desire to see far away places and to bring a piece of it home? Is it a Napoleonic desire to conquest? A holdover from the caveman days of hunting and gathering? Why do we collect? Is it merely a means to give meaning to our lives – making an emotional connection to a period, place or time? Or does it have deeper meaning?
As Ascott House caused me to contemplate my own travel I thought about how antiquing abroad has influenced me over the years. The Antiques Diva started because I was traveling the world. Some people buy a t-shirt on holiday. I buy antiques as my souvenir because that’s what interests me. The French word souvenir means memories, and for me – that’s what I am doing when I antique abroad. I buy memories.
Traveling and antiques have always been intertwined in my mind. As a child, I remember family dinners when my mother pulled out the antique silver that my grandparents brought over with them on the boat from England to America. This cutlery represented not only my family’s heritage but faraway places that influenced how we lived. I saw antiques as a way to be transported to other times and other places.
While traveling in China last month one of my favorite moments was in Kaifeng, the 11th Century Song dynasty capital. My friend and I had stumbled into an antiques and artisans two-story gallery that was partially abandoned. Antique furniture, fragments and tools were propped against walls, while porcelain and lacquerware filled the shelves. Men gathered at card tables played mahjong near their stalls. One of the things I Iike about antiques is that antiques unite us. When you go antiquing, people with different backgrounds, interests and passions collide. Each person can find something that speaks to their soul. My friend Alessandro is a physicist and etno-mathematician. On a purely surface level, we couldn’t be more different if we tried. I lost track of him while we were browsing the stalls and at a certain point, I rounded the corner and saw him bent over a box smiling from ear to ear. He looked up and showed me what he’d found – an antique abacus, a Chinese counting tool. Ironically, he was the one who bought antiques that day – not me.
Meanwhile while touring this gallery I was introduced to something new. I’d become obsessed with the Chinese traditional painting. In the gallery nearly 2 dozen artists had ateliers and you could watch them dip their brushes into black ink or water-based color pigments, creating patterns on paper or silk using traditional themes, materials and techniques. Watching the artist paint felt like peeking through the window into the soul of the country. Guóhua, as traditional Chinese painting is called, is one of the three pillars of Chinese culture (the others being medicine and opera.) Chinese painters tend to learn their craft by copying earlier masters in order to build their foundation.
To understand the past is to understand the future.
Elizabeth Hammer, Head of Sales of Chinese Classical and Modern Paintings at Christie’s New York explains that “the most prized Chinese traditional paintings are those that reveal the artist’s personality and character. It is believed that an evil person cannot make a fine work of art. To really understand an artist’s works, it helps to learn his or her biography, and about the times in which the artist lived.”
Last year during the Architectural Biennale in Venice I met the team from Chanel who were documenting Coco’s life, travels and inspirations for Chanel’s in-house archives. “We need to see what she saw, be influenced by her influences, to design a brand that stays according to her vision.” Once you’ve traveled, that knowledge of a country, it’s people, traditions and architecture, their decorative arts and their environment, the natural world – the subtle sense of a place – will continue to inform you. Hemingway said, “If you are lucky enough to have lived in Paris as a young man, then wherever you go for the rest of your life it stays with you, for Paris is a moveable feast.”
But it’s not just Paris that’s a moveable feast – all your travels – your adventures – are your personal progressive dinner.
For me, while visiting Ascott House my olfactory memory went straight to the Silk Road. Having just been in China last month, my jaw dropped when I walked into Ascott House’s Porcelain Room filled with turquoise and purple-glazed ceramics from the mid to late Ming dynasty (1368-1644) displayed in specially designed bamboo cabinets. The collection was formed by Anthony de Rothschild when he used a buying agent (the 1920’s equivalent of an Antiques Diva Guide) to help him source pieces that suited his tastes.
In the end – that’s what it all comes down to. Taste. Buy what you love. Whether you’re an antique dealer, interior designer, or a private antique buyer – that is the best advice I can give you. Buy what you love. As Elizabeth Hammer of Christie’s explains, “Follow your instinct when collecting and buy something that delights you.”
As I close I challenge you:
Go someplace new. Do something new. Maybe you can’t go to Uzbekistan this week – but you can seek out an Uzbek restaurant. Take yourself on an Artist Date. Last month in New York City we did our first ever Antiques Dealer Training Workshop. Interior designers Justin Shaulis and Robert Passal joined us as guest speakers for a break-out session, advising our attendees on How Antique Dealers Should Work With Interior Designers. While closing, Robert told a personal story of his own career and how he became an interior designer after he read Julia Cameron’s book The Artist Way – a book that also inspired me to launch The Antiques Diva & Co. In her book, Cameron advises each week to take an Artist Date. Make time for yourself – on your own – to do something enchanting. Expose yourself to new places and new ideas. Where will you go on an Artist Date this week?
To Book Your Antiques Diva Tour in 16 Countries
or inquire about our new Training Program for Antique Dealers email email@example.com
Toma – The Antiques Diva
Last month I wrote a blog sharing details of my personal life as well as in #Divaland. While you may know me as The Antiques Diva – I joke to my real-life friends “Don’t call me Diva!” The real me – Toma Clark Haines – is “Toma Only.”
This nickname harks back to circa age 4 when my grandmother would call me “Toma Iola.” I was named after her, with my first name the female derivative of my grandfather Thomas and my second name coming from her’s, “Minnie Iola.” She was the only who ever called me Toma Iola and Little Me would get so angry. I would stomp my feet telling her, “No. Toma Only” so she then called me “Toma Only.”
I can’t help but to pause and pay tribute to the woman I was named after.
Grandma Minnie was a spitfire. She loved shoes. And the color red. She liked to set her hair before bed in green curlers. And she kept a fully stocked glass cookie jar at all times. Her hands were rough. She was a rancher’s wife. She always wore a silk scarf. And she worked harder than anyone I knew. She had a laugh that the wind would carry across the Oklahoma planes and as my dad drove me up the long dirt road to Grandma’s the wheat would dance and shimmy in excitement. When she disciplined me a smile slipped out the corner of her mouth. She let me sit on her lap when I was naughty. And I was naughty often. I would lean against her soft chest and feel at home. She would do laundry and hang her giant bras to drip dry over the old iron bath and I would gape in wonder. I took a cantaloupe from the cold pantry and tried putting it in one of her bras but the melon fell to the floor spilling seeds on the cracked linoleum. She let me wear her jewelry. She was not even 5 foot tall. She had secret closets. Closets and closets full of treasures that she let me dig through and explore wonderlands. She let me go on adventures. I would travel into her closet and come out a pirate, a secretary, a cowboy, a geisha, a lion tamer, a diva… In fact, I went into her closet and I tried on different personas until… I came out me.
The last year since moving to Venice has been a voyage in discovering myself – determining my priorities. I love my job. It’s what I would do if I weren’t working. I’m one of those truly lucky people who gets paid to pursue their passion. As a result, I work too much. And one day about a year ago I felt tired. Perhaps it was the stress of a divorce, an impressive ability to avoid dealing with my problems, an international move combined with a decade of 80 hour work weeks or a constant state of jetlag. So I decided to do the hardest thing I’ve ever done. I decided to pursue BALANCE – yes, I write the word entirely in caps. It’s daunting that word, it felt big and insurmountable. Impossible.
Not entirely knowing where to start I went to the gym. Not because I wanted to lose weight (though, yes indeed I needed to) but to work out stress. And then I started meditating. I took Italian lessons. I realized how utterly I suck at the pursuit of languages but continued anyway. I started Marie Kondo-ing my house before I knew who Marie Kondo was. Going room to room and ridding myself of possessions that didn’t make me happy. At the core – that was what I was in pursuit of. Happiness. I got 2 kittens – Fortuny and Fiorella and my heart swelled. I dated an Italian boy. Or two. 😉 I home-cooked dinners for lunch and sat at my dining room table in my kitchen with a cloth napkin and candles lit at a table set for one. And I continued to work. But on my terms. I took naps. I read books in my chaise longue. I rethought my business. I tried to travel less. (I failed greatly at that goal.) I relied more than ever on my team. I learned to delegate. I learned to shut down my computer at the end of the day knowing that I had 605 unread emails. #SorryNotSorry I learned to shut off. And in doing so, it turned ME on. Toma Only.
Robb Report Features Me
Over the last decade, I’ve been in 100’s of magazines, from Forbes, New York Times, Marie Claire, House Beautiful, the Wall Street Journal (even Wall Street International last week). But sometimes a journalist hones in on the essence of YOU. Hadley Keller did it in her Architectural Digest article when she gave me the moniker, “the woman in red lipstick”. Vogue’s Lynn Yaeger called me, “The Woman of the World.” And Aspire Design and Home magazine flattered me by quoting my famous mantra as I sashayed along the Seine, “I wear heels, I walk fast, You better keep up.” And Robb Report did it again, in an article on Mercanteinfiera where they quoted me extensively and starting the article by referring to me as a “Bon Vivant.”
Definition: Bon Vivant. One who lives well.
In fact, that’s such a fabulous description of me that I might request it on my tombstone.
In our Antiques Dealer Mentoring Program it’s one of the first questions I ask a client. “What do you want to be known for?” Yes. We need to know professionally what you want. But personally is what I care about. At the end of your life – What goes on your gravestone? Nothing else matters. One client answered, “She was kind to everyone” and my heart swelled. Our antique dealer mentoring program honed in on that – what it means to be kind and for her, that also meant she meticulously researched her items, shared information with everyone, created a space in her booth at Round Top that the other dealers and shoppers consider a resting ground, a respite in the middle of the Texas heat. Another client laughed and said, “She made a darn good martini.”
What are your priorities and how are they reflected in your business? When I work with mentoring clients, I want you to focus so every decision you make for your career keeps that goal in mind.
Since launching the training program, I was surprised by the number of long-term established dealers who had contacted us. We expected new and nearly new dealers but I didn’t expect 2nd and 3rd generation antique dealers and antique dealers who had been in the business 20, 30 years. The secret to success in business is to #AlwaysKeepLearning. Starting a new career in antiques is exciting – it feeds your soul to pursue your dream. But what about when you’ve been doing the job a while and you are starting to get bored? When it’s no longer a passion but a chore? How do you teach a new dog old tricks? How do you add knowledge when you know everyone and everything? You shake it up. You deconstruct it. You do a complete ReBoot. A complete RePrograming. Diva 3.0. In on our Antiques Dealer Training Program, that’s what we try to help you do, whether you enroll in our intensive one-on-one 10-week mentoring program or if you join me at our small group training in NYC April 10 & 11.
2 Day Antique Dealer Training Workshop
April 10 – 11, 2019 in New York City:
I would love for you to join me, Toma Clark Haines The Antiques Diva, and Margaret Schwartz of Modern Antiquarian in New York City for a small group 2-day training for antique dealers. This program allows you to network, ask questions and power through The Antiques Diva Training & Mentorship 3-month program in 2 days!
Learn from Industry Leaders and Insiders:
- Expert antique dealers and buyers who understand the antiques market
- How to stay ahead of design trends
- Strategies to make your passion for antiques profitable
- And so much more!
Act Fast! Workshop price returns to $2000 on April 7.
Part of my pursuit of BALANCE has been attempting to travel less – I’ve totally failed at that goal, but I like to think I’m failing forward. I’m choosing wiser when it comes to traveling. In addition to the upcoming trip to NYC to lead the 2-day mentoring workshop (I’m combining that with a trip to High Point #WatchThisSpace), I’m taking a vacation across China. And that trip is all personal. I’m traveling with a boy and attempting to go with one carry-on sized suitcase packing for temps from 30C to -10C.
(If you want to watch how I packed for that trip catch me on a Facebook Live @TheAntiquesDiva on a casual day at home WATCH.) I do have one minor shopping fantasy for the trip to China that I’ll find a piece of fabulous art to hang over my couch. By the way – the chaise lounge (right of the couch) is actually the very chaise lounge that I based my Antiques Diva Collection by Aidan Gray chaise on!
In January I achieved 100K status on United – 100,000 miles in the course of a year!!! So what were the last few trips that helped me reach my Premier 1K status with those 6 complimentary first class upgrades for 2019? (lol – insert mental image of a champagne glass and full-reclined sleeping bed here!)
The Antiques Diva Furniture Collection by Aidan Gray
Dreams do come true. In October I fulfilled my 20 year-long dream of creating my own furniture collection: The Antiques Diva Collection by Aidan Gray. In the slideshow below you’ll catch the fabulous (and famous!) people in the interior design trade who came out to help me celebrate at our Launch Party at the October High Point Market.
THANKS SO MUCH FOR YOUR SUPPORT AND ENCOURAGEMENT!
The top hits in the #ADbyAC collection are without a doubt:
- the lucite Louis 16 style console
- the lucite backed chairs
- the contemporary take on animal prints on our abstract ottoman
Occasionally you have those pinch-me moments and that moment happened when a director on HGTV was talking to me after I spoke on a panel about Global Women in Design and she said, “blah blah blah… your iconic chair… blah blah, blah…” and I said, “Wait… Iconic!!?” And laughed – I may pretend to be a Diva but my feet are pretty firmly on the ground – I learned a long time ago not to believe my own press. “I would hardly call it Iconic. The collection only launched yesterday.” And she brushed my objection aside, “Yes but you know it and I know it… years later it’s how it will be referred to. So why not start now?”
All We Have Is Now
Anyone who knows me well knows that Carpe Diem is my mantra. Seize the Day. Imagine my absolute delight when I was in England recently leading a series of events for the Bath Decorative Fair and I discovered a neon sign that read, “All we have is Now.” I’ve pinned about a dozen neon signs to my Pinterest board over the last 6 months for #DesignInspiration as I started working on decorating my Venice apartment. Imagine my joy when I found this one in the Malthouse Collective in Stroud, England. Needless to say, that baby found itself as part of my checked luggage and now hangs above my chaise longue in my living room.
One of the things that have taken on extreme importance in the last year or two has been the concept of home. And while I make my home in Europe – America always feels like home to me. I sort of straddle 2 continents mentally. You can take the girl out of America, but you can’t take America out of the girl.
I’m thrilled we’ve started offering more and more #NoPassportRequired Tours:
The Original Miami Beach Antique Show
When the fair coordinators at US Antique Shows asked me to lead a series of tours at The Original Miami Beach Show I jumped at the chance. Miami? In January? You don’t have to ask me twice. A slew of antique dealers and designers from around the USA flew in to join me including Margaret Schwartz and Kelly Macguire of Modern Antiquarian, Laurent Gouon and Mimi Montgomery of Lolo French Antiques et More, Michael Mitchell and Tyler Hill of Mitchell Hill, Nancy Price of Nancy Price Interiors and Stacey Tiveron of Ronati.
Held each year in January, The Original Miami Beach Antique Show is a destination antique show. Days are spent shopping the antiques fair, stocking up on amazing inventory from jewelry to mid-century to some of the best art deco on the planet, as well as a surprising amount of classical antiques; while nights out involve Cuban music on Calle Oche, dining in some of the top-ranked restaurants in America, lounging by the pool and touring the local art deco scene.
Save the date for next year’s fair: January 4-8, 2020
Email me firstname.lastname@example.org or #WatchThisSpace for details on how you can join me next year for a #DivaTrip to #OMBAS
Charleston Antiques Tour with Southern Style Now
Speaking of our famous #NoPassportRequired Antique Tours, I’ve not had a chance to write about our recent Antiques Diva Charleston Antique Tour as part of Southern Style Now. After the success of their annual events in New Orleans and Savannah – the end of last year they moved the conference to Charleston where the antiquing is to die for! I took Southern Style Now fair participants on a 1-day tour of the best antique shops in Charleston! If you’re traveling in the South and seeking to source antiques definitely visit King Street to Shop Antiques Diva Style!
A few of our Antiques Diva Favorite Antique Dealers in Charleston include:
- Golden & Associates
- George C Birlant & Co
- David Skinner Antiques & Period Lighting
- Tucker Payne Antiques
- Silver Vault of Charleston
While not on King Street, there is another antique dealer in town that I MUST MENTION AS BEYOND FABULOUS – Wynsum Antiques where one of my favorite (and the nicest) dealers in town has an antique shop – Terry Stephenson of Juxtaposition!
As I write – Round Top is just about to start. And I’m starting to fantasize about planning our next group tour for Round Top in the Fall. Interested in joining me antiquing in Texas? #NoPassportRequired Let me know and I’ll keep you posted on this special GROUP TOUR as it develops.
Recently on Facebook, people have been posting their 10 Year Challenge – a photo taken 10 years ago versus today.
A decade ago The Antiques Diva & Co was almost 1 year old. In fact, there was no “& Co” as I was a one-woman firm. I had just finished pitching my book – The Antiques Diva Shopping Guide to Europe – and ultimately the book was rejected. I was so disappointed. And I thought maybe my career as a Diva was going to be short-lived. It was a global recession. No one was going to Europe. No one was buying antiques. And no one was reading books.
I had just started offering buying tours and we had only a handful of clients. Our biggest struggle was buyers at the time simply didn’t know mine was a service they could hire. They didn’t know to Google ‘Antique Buying Tours’ because they didn’t know such tours existed. The way clients would find me was by accident if they Googled ‘antiques in Europe’ and stumbled upon my blog. Every email I got from a new client began with some thing along the lines of “Oh My God – I didn’t know this service existed! I’m so glad I found you!” It was exciting but… there weren’t enough clients finding me randomly online to actually have a real business.
The Antiques Diva & Co was 1 year old and I felt like I was failing.
And then a friend sat me down and he said, “Toma, there is no shame in quitting. You need to accept that this idea is not going to work. Stop wasting your time.” And then he said the stinger words… “It’s not a good idea.” He wasn’t meaning to be an asshole – though
I knew one thing…
He was wrong.
I knew that I simply could see what he couldn’t see.
I could see where The Antiques Diva Brand was going.
He was in the proverbial forest in a place that was dark and scary with bears surrounded by trees which were covered in creepy crawly things. Meanwhile, I was soaring up above, seeing the majestic landscape lush with foliage and the fields and horizon up ahead. The colors were amazing… and My God there was a beautiful sunset up ahead. But… admittedly there was a headwind and I was being pushed back a bit by the wind. I definitely needed to flap my wings a little harder to fight against that gust which was pushing me back – but I was moving forward. I could see what he couldn’t see.
I always can see what others can’t see. That is my super power.
When I was 5 years old I discovered the TV Show Dallas. I wasn’t allowed to watch it but I would sneak a peek from my cracked open bedroom door after dark. I became obsessed with glamour and jewelry – it’s no surprise nearly 40 years later I started my own haute couture jewelry line the TCH Collection. As a child, I would cut paper diamonds and glue them piece by piece to my clothes and wherever I walked, a cloud of paper followed me around like Kate Spades quote “A trail of glitter follows wherever she goes.” My parents would get so frustrated – my dad would lecture, “Toma, stop being such a PigPen,” picturing the cloud of dust that follows the Snoopy character. And when he said this, I would get soo soo mad! “These are paper diamonds!!! 💎Can’t you see what I see!?”
I’ve always been able to see what others could not see. And when I see something so clearly – I fight for it like the world depends upon it. If you believe it – anything is possible. In that moment when Mustache Man said, “This is not a good idea.” I thought, “Game on buddy.”
I had a vision while I was flying up over those trees that I was going to build an empire. I was a
I may not have had many clients, but I knew that I know things other people didn’t know, and I know people who know more than me, and I know that together that we could help those people by giving them access to our contacts and my Diva Lifestyle. When I started the company I thought it was for people like me who merely liked antiques; what I didn’t realize was that I was building a B2B business serving primarily the antiques trade.
After analyzing my client base, I realized that I have 2 very specific demographics:
1. Antique dealers who needed to increase their profit margin and inventory quality and selection – these were people who were already successful, but they were ready to take their business to the next level by buying overseas. And our job was to give them a hand-up on the path they were already heading. I liked these clients and we could fast-track them to success.
2. But the clients I liked most were the 2nd demographic. They were mostly women, and they were starting a new career. They had already been successful in their first career. It was usually something super practical – like a banker or accountant or a lawyer. Or maybe they had given up their career years earlier to stay home with the kids, to raise a family, and they were ready to have something of their own, something that fed their soul, something that represented them. These were the people I could help.
Why I Do What I Do
A couple weeks ago I got a private message on Instagram, it started:
“I’m sure you get 100s of messages and I don’t want to sound like a stalker or a fangirl but I love what you do. You’re amazing. I know you’re very busy, but… I am wondering if I could talk to you? While I’m not currently in the antiques industry, I have a strong interest in it. I’m at a point in my life where I want to do something more. I’ve always had an interest in interior design and I had a shop for a while. I feel I have a natural talent for many things, but none of them generate income. And I’d like to change that. I would like to support myself and not depend on my husband for that. Any advice about getting started in the antiques industry would be appreciated.”
It’s not really just about antiques. I have a fabulous life – super glamorous actually with amazing travel and more champagne than should be legal. Let’s just say being a Diva does have its perks. But… I don’t do it for the 🍾 champagne. I do it because I saw a need for this service to
Over the last 10 years, the business has changed. The team has grown from 1 to around 20 at the moment. We are now in 16 countries and 3 continents. We don’t just offer antique buying tours. We offer a Training and Mentoring Program for Antiques Dealers – a training program to teach new or nearly new
What Would You Ask Me?
Here’s something I want you to think about… is there a question you would ask me if you could? One of my #1 responsibilities in the company is to talk to incoming clients and to help them determine where they should shop, for what and when. I chat all the time with clients about their marketing plans and repeat clients know that they can always call me to bounce ideas off of me; and when I’m out and see things that remind me of a client I send all sorts of tempting texts and ideas.
If you’ve been dreaming about a new career as an antiques dealer – or perhaps simply need to fast-track a career you’ve already started selling antiques – then I would love to schedule a phone call with you to help you make your dreams come true.
Top Interior Design Influencers Who Are Making It Happen
In mid-November, I received an email with urgent in the title. It was from Kimberly Wray of Furniture Lighting and Design Magazine. I gave a giant yelp and my kitten Fortuny – who had been sleeping peacefully on my desk – jumped with a start.
“We are doing an article on the top interior design industry influencers who are making it happen in 2018 and I want to interview you.”
When the article came out Dec 28, 2018, I sighed and felt a little victory. This is me. I am a just a girl from Oklahoma. I didn’t grow up with any money. I think my parents simply struggled to pay the electric bill. Buying luxury furniture wasn’t a consideration and most of our furniture was hand me downs, vintage or secondhand. But my mom had fabulous taste. She knew the importance of angling the chair just the right way, and good lighting, lamps were always on and scattered around the house. She painted her own paintings and arranged bouquets of flowers and she grew the flowers herself or plucked wildflowers out of a field. Food was always readily available and no matter how many strays my dad brought home for dinner (which was a nightly occurrence) she stretched the food and there was always enough to seat one more. We didn’t have a fancy life but we lived well. Life was beautiful.
Antiques Diva Is A Lifestyle
And for me, that’s what it’s always been about… living gracefully. I got into antiques because I feel they add elegance to a home. I like the patina, the sense of history and the story. When you buy antiques you don’t just buy antiques – you buy a story. Antiques help you travel to other places and other times, if only in your mind.
Moving to Venice
Several years ago my husband of 20 years and I separated. To be honest, it was devastating for me. I couldn’t emotionally process it so I threw myself into working too much as a solution. It was good for my company growth but it wasn’t good for me on a personal level. And so I decided to change. I decided to reevaluate what my priorities are.
I needed more balance, less work, and definitely more personal time, which meant I needed to work more efficiently and effectively. I also realized I wasn’t happy living in Berlin. So I thought about all the places in the world I could live and my happy place was Venice.
A few photos from my move down the Grand Canal…
One year ago I loaded up a 40-foot container and my truck drove over the Alps. It took 3 boats, but I arrived at my new home in Venice on a flotilla going down the Grand Canal. My mover Alfredo Rubelli even tied my desk chair to the front of the boat so I could sit on the chair and wave to tourists as we passed them by. It was surreal. But I had arrived.
Paris Flea Market Champagne Brunch
Speaking of thinking like a Diva – Aspire Design and Home Magazine just published the best article on me that has ever been written. In The Antiques Diva Guide to Paris Flea Markets. they shared the definition of a Diva:
a woman who exudes great style and personality with confidence and expresses herself without letting others influence who they are.
On January 20, The Antiques Diva & Co held our 6th annual Paris Flea Market Champagne Brunch co-hosted by Aspire Magazine and Marché Dauphine. Each year we welcome guests from the international design community during Paris Design Week to a festive brunch at Les Puces before a day of antiques and vintage sourcing and #DesignInspiration. The article was published to promote the party I co-hosted with Marché Dauphine and Aspire Magazine.
Check out our Paris Flea Market Champagne Brunch party pics taken by photographer Joachim Pelletier …
2018 was devoted to Balance. And it was hard work, but I achieved that goal.
My Goal for 2019
2019 is dedicated to re-engaging in a personal level in my company. I believe the company needs more of me – more of my leadership and more of my voice and vision.
And I’m doing that by going back to the basics. My company started because I wrote a blog titled The Antiques Diva. People liked my blog and demanded that I take them on antique shopping tours. Somewhere along the line as I was growing the company, my voice got lost in the day to day madness. So I thought about it and I wondered, Why not go back to where this all started with my voice? This year on the blog I will be blogging less, but the blogs I will write will have more depth and more meaning. And drumroll… where did this company begin? It began because I wanted to write a book – so I’m starting over. I am writing a book. It’s not
Thanks for following along as I share my journey. My word for 2019 is Ready. I’m ready. Ready. And it’s going to be a great year.
Toma Clark Haines
The Antiques Diva
April 10 – 11, 2019
New York City
Click HERE to learn more about our 2-day Antique Dealer Training in NYC
Saturday March 9, 2019
To add some Diva sparkle to the antiques show, on Saturday 9 March, Toma Clark Haines The Antiques Diva, a speaker on antiques and design on the international stage, will be spending the day at the Bath Decorative Antiques Fair, leading visitor tours around the fair, talking to exhibitors about their memories and showcasing highlights of the Bath Fair.
The Antique Diva’s tours and interviews will be streamed LIVE on social media throughout the day.
Are you new to the Bath Decorative Antiques Fair? Muddy Stilettos has a great preview of the show… and there just might be a link to free tickets: Anyone for cocktails?