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Antique Dealer Training & Mentorship Program

20 HOURS OF  1:1  TRAINING

training program
Custom, private 1:1 training sessions ideal for new – and nearly new – antiques specialists who want to fast-track profitability as an antiques dealer.

Our Antique Dealer Training Progam is customized to meet you you where you are in your journey of becoming an antiques dealer. Ideal for new – and nearly new – antiques dealers who want to fast track to profitability our courses for antiques dealers are highly collaborative. We evaluate your needs and teach you what you need to know – giving you the tools, resources, and contacts – to run a successful antiques business. We have the best contacts in this industry – and when you train with us – we offer you inside access to our contacts.

Whether we are helping you establish inventory and warehouse managment systems or tracking/predicting your sales cycles, we provide a laser-focused program on how to build an antiques business to complement your knowledge of decorative arts. We help you from concept to launch, identifying areas for growth opportunities in your antiques store and then create a targeted, actionable marketing plan and sales strategy. We help you build and protect your antiques business, define your market niche, and differentiate yourself from competitors. And we not only make it fun... but we make it easy. We make things that might seem intimidating accessible by providing the necessary contacts, tools, and resources to help you focus and follow a logical path toward accomplishing your goals, serving your clients, and becoming the best antiques dealer you can be! Our goal is to blend new and existing tools and technology that will help you create the business you want and need in today's competitive antiques environment.

special offer

Sign up NOW to receive an incredible discount!
With the click of the button below, you'll be eligible for the sale price of €5000. That's a full €1500 OFF of the original package pricing.

Susan Shaw

CREATIVITY, CLARITY AND COMMUNITY

My experience at the NYC two-day Antiques Diva Mentoring Workshop distilled into three words. The program was full of creative inspiration, not only speaking to antiques, but to creative business solutions. The exercises and thoughtful discussions gave me much needed clarity in the direction I want to go. Most importantly, I gained a new community of like-minded people, all with different backgrounds and unique dreams, but with a shared passion. Toma and crew pulled out all the stops on this one!

Susan Shaw

our team

Meet Your Coaches

Toma Clark Haines , CEO & Founder of The Antiques Diva & Co and international speaker on how to buy antiques, global trend-spotter, and expert on design trends.

Margaret Schwartz, Director, The Antiques Diva Mentorship Program, an antiques dealer, and USA based Antiques Diva Guide who started her career with Martha Stewart Living before starting the brick and mortar shop The Summer House in Connecticut and online store Modern Antiquarian.

Program Overview

Choosing your sales model based on the antiques lifestyle you want to live is the most important decision you make when starting your own business. You can sell antiques your way: whether that means running your business from home in your PJs in a 24/7/365 online antiques store or crisscrossing the US selling at antiques shows and fairs. Some people want to open a store from 9-5, while others prefer to put their inventory in an antiques mall, which sells the inventory for them. We even have clients who host semi-annual antiques pop-up shops or container sales when they get their new shipment as the business model. This module will help you determine the best way to run your business to fit your needs.

  • Brick & Mortar vs Online vs Shows vs Collective vs Pop-Up & Container Sale
  • Market Segmentation

Build a brand to attract your target market. Know your demographics. Your brand - your look - dictates how you’re perceived by potential clients. If you want to sell wholesale to other antiques dealers, you may need a different look than if you’re selling to designers or homeowners.

  • Developing Your Signature Style and Look
  • Defining Your Message and Elevator Pitch

How you buy antiques dictates your entire antiques business plan. Sourcing is the most important thing you do. It’s not just finding the items, it's sourcing antiques at the right price so you can make a profit in your business. Knowing where to buy antiques and what to pay for them is the foundation for your business. 

  • Inventory Resources
  • Restoration (do you have sources or do you need to buy already restored)
  • Shipping Sources

When you launch your antiques business, you won’t know how fast you are going to move inventory. Tracking how you sell items will dictate your future antiques sourcing and budget, including what types of items sell in your shop. 

  • Budget
  • Tracking
  • Turnover
  • Storage

You can markup pieces bought in Europe or Asia 3-5x for resale in the US. Sourcing in Europe or Asia is a competitive edge and gives you better access to better inventory at better prices – and you can differentiate yourself from the competition. The fact is, you can likely buy pieces cheaper in Europe, and, even after shipping, make a greater profit than if you bought the same piece in the US for resale.

What’s the point of having a website if no one can find it? Whether you have a brick and mortar store or an online shop, you will likely use a website or social media to promote your shop. Understanding how to get your shop found online by Google and people and also rankings on Google and search engines is vital to your online visibility. Do you know what a keyword is – and how to use it?

  • Pricing
  • Sales Strategy
  • Digital & E-Commerce
  • Shipping & Delivery
  • Where to List Online
  • Your Own Website or Integrated Sales Platform
  • Content Marketing & SEO

How you buy antiques dictates your entire antiques business plan. Sourcing is the most important thing you do – it’s not just finding the items, it's sourcing antiques at the right price so you can make a profit in your business. Knowing where to buy antiques and what to pay for them is the foundation for your business. 

  • Inventory Resources
  • Restoration (do you have sources or do you need to buy already restored)
  • Shipping Sources

BONUS CONTENT

  • Source Antiques Like the Pros: An eBook by Toma Clark Haines, The Antiques Diva, on what you wish you knew before you became an antiques dealer.

  • 2 Online Courses: 

How to Buy Asian Antiques

Sourcing Antiques and Collectibles in Europe

For program pricing, available dates and other questions, click Contact Us.

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