You can’t buy inventory unless you sell inventory. Attracting visitors to your shop requires you know who your audience is and who your potential buyers are. If you have a storefront, you need local marketing strategies. If you’re selling to a global online buyer, you need to understand how photography, merchandising, pricing and shipping costs will impact sales.
Know your piece’s story: When people buy your antique, they’re not just buying a piece of furniture they want to know the piece’s story. Today, experience and personal stories sell more than anything else. Antiques offer an experience, a story, more than buying any other type of furniture or home accessory.
- Photography
- Product Descriptions
- Merchandising Inventory
- PR & Advertising Strategy
- Local Press