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ou can markup pieces bought in Europe or Asia x3-5 for resale in the US. Sourcing in Europe or Asia is a competitive edge and gives you better access to better inventory at better prices – and you can differentiate yourself from the competition. The fact is, you can likely buy pieces cheaper in Europe, and even after shipping make a greater profit than if you bought the same piece in the US for resale.

What’s the point of having a website if no one can find it? Whether you have a brick and mortar store, or an online shop, you will likely use a website or social media to promote your shop. Understanding how to get your shop found online by Google and people, and rank on Google and search engines is vital to your online visibility. Do you know what a keyword is – and how to use it?

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